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iRubric: Marketing Project rubric

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Marketing Project Marketing You Project - Part 1 The purpose of the project is for the student to become the product and match his or her current and future attributes to the needs of a company (the target market). The student will identify two companies that require the student's current attributes in order to meet the needs of their target markets. The student will then identify two companies that will need the attributes that the student will have five years from now. Rubric Code: N33943 By johnhowe Ready to use Public Rubric Subject: Business Type: Project Grade Levels: (none)

Marketing Project The identification of product attributes and their relationship to the needs of target markets.
	Not Acceptable No answer provided. 0 pts	Poor Answers Incomplete. 2.4 pts	Fair Answers Adequate. 3 pts	Good Answers Above Average 3.4 pts	Excellent Answers Excellent 4 pts
Attributes 8 % A listing of the students current and future skills and abilities.	Not Acceptable Section left blank.	Poor Parts of the section incomplete. Skills and abilities were not completely identified. Little effort shown.	Fair The basic skills and abilities were briefly defined. Some effort shown.	Good The skills and abilities were adequately defined. Reasonable effort shown.	Excellent The skills and abilities were clearly stated, well thought out, and complete.
Attributes 8 % A listing of the students current and future work experience.	Not Acceptable Section left blank.	Poor Parts of the section incomplete. Work experience was not completely identified. Little effort shown.	Fair The basic work experience was briefly defined. Some effort shown.	Good The work experience was adequately defined. Reasonable effort shown.	Excellent The work experience was clearly stated, well thought out, and complete.
Attributes 4 % A listing of the student's current and future formal eduction and training.	Not Acceptable Section left blank.	Poor Parts of the section incomplete. Education and training were not completely identified. Little effort shown.	Fair The basic education and training were briefly defined. Some effort shown.	Good The education and training were adequately defined. Reasonable effort shown.	Excellent The education and training were clearly stated, well thought out, and complete.
Company 1 -Products 3 % Describe the primary product or service offered by this company.	Not Acceptable Section left blank.	Poor Target market product or service not adequately defined.	Fair Target market product or service briefly defined.	Good Target market product or service adequately defined.	Excellent Target market product or service completely defined.
Company 1 - Customer Needs 5 % Describe the customer needs satisfied by the product or service.	Not Acceptable Section left blank.	Poor Customer needs not described well.	Fair Customer needs briefly defined.	Good Customer needs adequately defined.	Excellent Customer needs completely defined.
Company 1 - Primary Market 5 % Describe the company's primary target market in terms of geographical area, demographics, and psychographics.	Not Acceptable Section left blank.	Poor Description of target market incomplete. Little effort shown in identification.	Fair Target market briefly defined in all areas. Little research effort shown.	Good Target market adequately defined. Some research effort shown.	Excellent Target market very well defined. Good research effort shown.
Company 1 - Job Title and Duties 3 % List a job title and duties of that position.	Not Acceptable Section left blank.	Poor Job Duties incomplete or not tied to the position title.	Fair Job duties briefly defined and partially tied to the position title.	Good Job duties adequately defined and tied to the position title.	Excellent Job duties vey well defined and completely tied to the position title.
Company 1 - Your Attributes 4 % List your attributes that correspond to the job duties of the selected position.	Not Acceptable Section left blank.	Poor Attributes incomplete or not matched to the position's duties.	Fair The list of attributes was brief and somewhat matched the duties.	Good The attributes were adequate and tied mostly tied to the identified position.	Excellent The attributes were complete and tied directly to the identified position.
Company 2 -Products 3 % Describe the primary product or service offered by this company.	Not Acceptable Section left blank.	Poor Target market product or service not adequately defined.	Fair Target market product or service briefly defined.	Good Target market product or service adequately defined.	Excellent Target market product or service completely defined.
Company 2 - Customer Needs 5 % Describe the customer needs satisfied by the product or service.	Not Acceptable Section left blank.	Poor Customer needs not described well.	Fair Customer needs briefly defined.	Good Customer needs adequately defined.	Excellent Customer needs completely defined.
Company 2 - Primary Market 5 % Describe the company's primary target market in terms of geographical area, demographics, and psychographics.	Not Acceptable Section left blank.	Poor Description of target market incomplete. Little effort shown in identification.	Fair Target market briefly defined in all areas. Little research effort shown.	Good Target market adequately defined. Some research effort shown.	Excellent Target market very well defined. Good research effort shown.
Company 2 - Job Title and Duties 3 % List a job title and duties of that position.	Not Acceptable Section left blank.	Poor Job Duties incomplete or not tied to the position title.	Fair Job duties briefly defined and partially tied to the position title.	Good Job duties adequately defined and tied to the position title.	Excellent Job duties vey well defined and completely tied to the position title.
Company 2 - Your Attributes 4 % List your attributes that correspond to the job duties of the selected position.	Not Acceptable Section left blank.	Poor Attributes incomplete or not matched to the position's duties.	Fair The list of attributes was brief and somewhat matched the duties.	Good The attributes were adequate and tied mostly tied to the identified position.	Excellent The attributes were complete and tied directly to the identified position.
Company 3 -Products 3 % Describe the primary product or service offered by this company.	Not Acceptable Section left blank.	Poor Target market product or service not adequately defined.	Fair Target market product or service briefly defined.	Good Target market product or service adequately defined.	Excellent Target market product or service completely defined.
Company 3 - Customer Needs 5 % Describe the customer needs satisfied by the product or service.	Not Acceptable Section left blank.	Poor Customer needs not described well.	Fair Customer needs briefly defined.	Good Customer needs adequately defined.	Excellent Customer needs completely defined.
Company 3 - Primary Market 5 % Describe the company's primary target market in terms of geographical area, demographics, and psychographics.	Not Acceptable Section left blank.	Poor Description of target market incomplete. Little effort shown in identification.	Fair Target market briefly defined in all areas. Little research effort shown.	Good Target market adequately defined. Some research effort shown.	Excellent Target market very well defined. Good research effort shown.
Company 3 - Job Title and Duties 3 % List a job title and duties of that position.	Not Acceptable Section left blank.	Poor Job Duties incomplete or not tied to the position title.	Fair Job duties briefly defined and partially tied to the position title.	Good Job duties adequately defined and tied to the position title.	Excellent Job duties vey well defined and completely tied to the position title.
Company 3 - Your Attributes 4 % List your attributes that correspond to the job duties of the selected position.	Not Acceptable Section left blank.	Poor Attributes incomplete or not matched to the position's duties.	Fair The list of attributes was brief and somewhat matched the duties.	Good The attributes were adequate and tied mostly tied to the identified position.	Excellent The attributes were complete and tied directly to the identified position.
Company 4 -Products 3 % Describe the primary product or service offered by this company.	Not Acceptable Section left blank.	Poor Target market product or service not adequately defined.	Fair Target market product or service briefly defined.	Good Target market product or service adequately defined.	Excellent Target market product or service completely defined.
Company 4 - Customer Needs 5 % Describe the customer needs satisfied by the product or service.	Not Acceptable Section left blank.	Poor Customer needs not described well.	Fair Customer needs briefly defined.	Good Customer needs adequately defined.	Excellent Customer needs completely defined.
Company 4 - Primary Market 5 % Describe the company's primary target market in terms of geographical area, demographics, and psychographics.	Not Acceptable Section left blank.	Poor Description of target market incomplete. Little effort shown in identification.	Fair Target market briefly defined in all areas. Little research effort shown.	Good Target market adequately defined. Some research effort shown.	Excellent Target market very well defined. Good research effort shown.
Company 4 - Job Title and Duties 3 % List a job title and duties of that position.	Not Acceptable Section left blank.	Poor Job Duties incomplete or not tied to the position title.	Fair Job duties briefly defined and partially tied to the position title.	Good Job duties adequately defined and tied to the position title.	Excellent Job duties vey well defined and completely tied to the position title.
Company 4 - Your Attributes 4 % List your attributes that correspond to the job duties of the selected position.	Not Acceptable Section left blank.	Poor Attributes incomplete or not matched to the position's duties.	Fair The list of attributes was brief and somewhat matched the duties.	Good The attributes were adequate and tied mostly tied to the identified position.	Excellent The attributes were complete and tied directly to the identified position.

Keywords:

Marketing Class Project

Subjects:

Business

Types:

Project

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