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iRubric: Persuasive Speech with Support rubric

iRubric: Persuasive Speech with Support rubric

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Persuasive Speech with Support 
Using Monroe's Motivated Sequence, students will deliver a 5-7 minute speech with a min. of 5 oral citations and a min. of 2 visual aids.
Rubric Code: JXXA725
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Public Rubric
Subject: Communication  
Type: Presentation  
Grade Levels: Undergraduate

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  Exceeds Standards

5 pts

Meets Standards

4 pts

Needs Work

2 pts

Deficient

1 pts

Introduction/Attention Step

Exceeds Standards

Attention-getter grabs the audience, creates information hunger. A strong proposition/ thesis (central idea) sets tone & clearly introduces and relates the topic to the interests/needs of the audience. Speaker established credibility (character, charisma, competence) and demonstrated good will toward the audience.
Meets Standards

Attention-getter gets audience involved (mentally or physically). An acceptable proposition/ thesis (central idea) is given in an interesting way. Speaker appeared credible, and demonstrated some good will toward the audience.
Needs Work

Attention-getter is present but limited. Proposition/thesis is somewhat clear. Speaker's credibility uncertain. Demonstrated minimal concern for the audience’s point of view.
Deficient

Attention is minimal or does not grab audience. Proposition/thesis was confusing or its relevance to the audience was unclear. Presentation inappropriate for the audience or speaking situation. Approach lacked credibility.
Problem/Need Step

Exceeds Standards

The problem was well-defined; related to the audience; well supported with examples and evidence; and realistic and measurable
Meets Standards

The problem was clear with relevant support and examples
Needs Work

The problem was unclear, or not related to the audience. Minimal support and examples used
Deficient

The problem was not clearly defined and too difficult for audience to easily decipher
Solution/Satisfaction Step

Enter description

Exceeds Standards

The solution was well-defined; related to the audience; well supported with examples and evidence; and realistic and measurable
Meets Standards

The solution was clear with relevant support and examples; mostly related to the audience
Needs Work

The solution was unclear, or not related to the audience. The solution is too idealistic (not realistic) and hard to measure
Deficient

The solution was not clearly defined and too difficult for audience to easily decipher
Visualization Step

Exceeds Standards

The visualization step was well adapted to the audience and gave them a clear and vivid image of the future; how life would be with this solution
Meets Standards

The visualization step gave the audience an image of the future that they can work towards.
Needs Work

The visualization was minimal, or had inappropriate material.
Deficient

There wasn’t a noticeable visualization step.
Conclusion/Call to Action Step

Exceeds Standards

The action step was excellent given the audience and topic. The speaker provided specific steps/measures needed to complete the action. The presentation has an effective final appeal. Very memorable ending.
Meets Standards

The action step was appropriate given the audience and topic. The presentation has an effective final appeal. Memorable ending.
Needs Work

Action step was general and the specific measures the audience would have to take were vague. Final appeal was adequate. Somewhat memorable ending
Deficient

The action step was vague or non-existent. No real sense of closure; audience confused. No impact at ending.
Oral Support
  Meets or Exceeds Standards

5 pts

Short of Standards

4 pts

Below Standards

2 pts

Deficient

0 pts

Oral Forms of Support

Meets or Exceeds Standards

Uses highly credible supporting material from a variety of sources (e.g. books, newspapers, magazines, data bases; interviews) Sources strengthen the argument; credibility of speaker. All necessary sources are cited during the speech (min. of 5); proper credit given to authors; dates and/or other impt. info. included.
Short of Standards

Uses a mix of highly credible sources and some weaker ones. Limited variety of sources. At least 4 sources are cited during the speech and appear to be credible; dates and/or other impt. info. included
Below Standards

Uses weak sources or only one type of source. Some sources (at least 2-3) are cited during the speech.
Deficient

Uses questionable sources; uses sources which don’t support the thesis. Less than 2 or no sources are cited or clearly mentioned.
Organization
  Meets Standards

2 pts

Below Standards

1 pts

Deficient

0 pts

Enter Title

(N/A)

Persuasive Appeals

Meets Standards

A variety of appeals were used (emotional/logical and credibility) in an ethical way, maintain interest and increase audience commitment
Below Standards

Appeals were used in an ethical way but minimal adaptation to the target audience. More appeals could be used to increase the interest and motivate the audience.
Deficient

Appeals were non-existent or exaggerated and not backed up with supporting material.
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Transitions

Meets Standards

Transitions are artfully used between each section and main point of the speech.
Below Standards

Transitions are used here and there to aid movement through the speech.
Deficient

Transitions are bland and/or scarce and/or no transitions used.
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Presentational Aids
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4 pts

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3 pts

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2 pts

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0 pts

Visual Aids

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Min. of two Visual/audio aids greatly enhances interest and clarity in the content.
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Min. of two visual aids/audio adds some interest and clarity.
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Less than required min. of two visual/ audio aids.
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Use of or lack of visual aid detracted from speech.
Time Requirements
  Excellent

2 pts

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(N/A)

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(N/A)

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(N/A)

Time Requirments

Excellent

Time requirements of 4:45 to 7:15 minutes are met.
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:15 under 4:45 or :15 over 7:15.
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