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iRubric: MAGAZINE ADVERTISEMENT REVISION rubric

iRubric: MAGAZINE ADVERTISEMENT REVISION rubric

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MAGAZINE ADVERTISEMENT REVISION 
MAGAZINE ADVERTISEMENT
Students will create a magazine advertisement using persuasive details and emotional appeals, and effective advertising techniques; complete with a slogan and word choice that shows African Americans in a positive light. Students also will provide a reflection, stating their advertisement analysis and how the product came to be.
Rubric Code: JX75X57
By wjoshua
Ready to use
Public Rubric
Subject: English  
Type: Assessment  
Grade Levels: 6-8

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  Exceeds Expectations

4 pts

Meets Expectations

3 pts

Below Expectations

2 pts

Not Yet Meeting Expectations

0 pts

WORD CHOICE

Review:
____/1
Exceeds Expectations

Slogan has all of the following: relates directly to product; doesn't have any offensive language; unique; encourages the reader to purchase the product right away!
Meets Expectations

Slogan has 3 of the following: relates directly to product; doesn't have any offensive language; unique, easily remembered; encourages the reader to purchase the product right away!
Below Expectations

Slogan has 2 of the following: relates directly to product; doesn't have any offensive language; unique, easily remembered; encourages the reader to purchase the product right away!
Not Yet Meeting Expectations

Slogan only has 1 of the following: relates directly to product; doesn't have any offensive language; unique, easily remembered; encourages the reader to purchase the product right away!
IMAGES

Focus:
____/1
Exceeds Expectations

Highly effective use of graphic feature to grab the reader's attention quickly and communicate the message effectively
Meets Expectations

Effective use of a graphic feature (catches attention, but not right away)
Below Expectations

Graphic is not totally effective; may look as if it was done hurriedly
Not Yet Meeting Expectations

Little variety; not unique; may be messy
OVERALL DESIGN

Focus:
_____/1
Exceeds Expectations

Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective. Color is used very effectively.
Meets Expectations

Layout balanced with an adequate amount of white space; product description complete; illustrations clear. Color is used well.
Below Expectations

Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product). Color is not used to add to the ad.
Not Yet Meeting Expectations

inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear; ineffective use of color
Themes

Stretch:
_____/1
Exceeds Expectations

Ad clearly illustrates the progression of African Americans socioculturally or psychologically through visuals and writing.
Meets Expectations

Ad clearly illustrates the progression of African Americans socioculturally or psychologically through visuals or writing.
Below Expectations

Ad may attempt to illustrate the progression of African Americans socioculturally or psychologically through visuals and writing.
Not Yet Meeting Expectations

Ad does not illustrate the progression of African Americans socioculturally or psychologically through visuals and writing.



Keywords:
  • magazine advertisement, adjectives

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