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iRubric: Entrepreneurship Business Plan - Final Project Rubric

iRubric: Entrepreneurship Business Plan - Final Project Rubric

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Entrepreneurship Business Plan - Final Project Rubric 
Entrepreneurship Business Plan - Final Project Rubric
Students developed a business model and completed the customer discovery process. Students will now incorporate the business model while creating their business plan for their team ventures. p Each team will be responsible for all portions of the comprehensive plan that covers everything, including the Executive Summary, The Business Model, Financial Analysis, External Environment, Implementation Roadmap, Risk Analysis, Conclusion and Annexes
Rubric Code: JX28434
By entrepreneur44
Draft
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric Business Plan Capstone Project
100 %
  Excellent

4 pts

Good

3 pts

Fair

2 pts

Poor

1 pts

Title Page and Table of Contents
10 pts

Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.
Excellent

Meets or Exceeds Highest Expectations.<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content.
Poor

Does not meed expectations<BR>
Missed Title Page or Table of Contents.
Executive Summary
15 pts

Convinces reader that business is sound and has opportunity for success
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Company Description
10 pts

Basic Description<BR>
Business Product or Service <BR>
Legal structure<BR>
Location & Facilities
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Marketing Analysis
10 pts

Identify Market Segments<BR>
Customer and Competitor Analysis
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Marketing Plan
10 pts

Product, Price, Place, Promotion
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Financial Plan
10 pts

Start-up Costs<BR>
Estimated Sales & Profits
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Report Mechanics
10 pts

Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.
Excellent

Meets or Exceeds Highest Expectations<BR>
Met all requirements<BR>
of report mechanics.
Good

Above Expectations<BR>
Met most requirements of report mechanics with few errors.
Fair

Meets Expectations<BR>
Did not meet most of requirements of report mechanics.
Poor

Does not meed expectations<BR>
Did not meet any requirements of report mechanics.
Creativity
10 pts

Keeps the reader's attention<BR>
Helps make plan visually attractive to reader.
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed an advertisement or business card for business.
Good

Above Expectations<BR>
Completed business plan but didn't add any advertisement.
Fair

Meets Expectations<BR>
met most requirements of business plan without advertisement.
Poor

Does not meed expectations<BR>
Didn't complete business plan or advertisement.
Bibliography
5 pts

Cited sources of information. MLA Style on seperate page
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all cited sources on seperate page.
Good

Above Expectations<BR>
Completed a cited source page with few errors.
Fair

Meets Expectations<BR>
Completed Cited Sources but not on seperate page.
Poor

Does not meed expectations<BR>
Did not cited sources.



Keywords:
  • Entrepreneurial Business Plan

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