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iRubric: General Brochure Design Rubric

iRubric: General Brochure Design Rubric

 
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General Brochure Design Rubric 
Marketing Communications Q3 Projects. Below are the criteria for a well-planned and designed six-panel brochure. The program used is InDesign.
Rubric Code: J9782W
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: 9-12


Powered by iRubric Brochure Design Rubric
  Below Standard

Missing or incomplete elements

2 pts

Approaching Standard

All of the elements are present, but there are so many errors that they take away from the effectiveness.

5 pts

Meets Standard

All elements are present and there are no glaring errors.

8 pts

Exceeds Standard

Error-free, complete, and is exceptionally creative and innovative.

10 pts

Consistent Design

Below Standard

Inconsistent fonts, color, sizes, and style.
Design seems too "busy" and makes brochure difficult to read;
Images are randomly placed or all in the same place;
Margins are not consistent;
There is a lot of white space. Brochure is not created in InDesign.
Approaching Standard

Fonts are nearly all of consistent size, color, and style;
Colors are somewhat consistent and easy to read;
Images are mostly balanced in size and layout;
Margins are almost consistent;
Minimal white space
Meets Standard

Fonts are all of consistent size, color, and style;
Colors are consistent and easy to read;
Images are balanced in size and layout;
Margins are consistent;
No white space appears anywhere in brochure
Exceeds Standard

All requirements are presented in a clever and professional manner and ready to publish
Organization

Below Standard

There is no logical order or flow to information;
Titles, subheadings, or text are missing;
Incomplete information
Approaching Standard

Titles, subheadings, and text all follow a somewhat logical outline order;
Placement of titles, subheadings, and text make reading difficult;
Information is nearly complete
Meets Standard

Titles, subheadings, and text all follow logical outline order;
Placement of titles, subheadings, and text is easy to follow;
Information is complete
Exceeds Standard

Organization shows thoughtful or clever placement of subheadings and text. Headings for each section are appropriate.
Visual Appeal

Below Standard

Dull design;
Fonts, style, and design are very distracting;
Graphics confuse the reader or are distorted.
Approaching Standard

Design is adequate, but unexciting;
Fonts, style, and design are somewhat distracting;
Graphics are ill-placed or do not enhance reader's understanding of topic
Meets Standard

Design makes reader want to learn more;
Fonts, style, and design are appropriate and complement the topic;
Graphics draw reader's attention
Exceeds Standard

Clever and professional design that compels reader to open brochure. Graphics and design add information through captions or clear data to the reader's understanding.
Conventions

Below Standard

There are so many errors that the reader stops reading
Approaching Standard

There are several errors;
Errors are distracting and prevent reader from enjoying and reading brochure
Meets Standard

There are very few errors;
Small errors do not prevent reader from enjoying and reading brochure
Exceeds Standard

There are no conventions errors



Keywords:
  • brochure


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