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iRubric: Advertising Project rubric

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Advertising Project Advertising Project Rubric Code: J22C657 By lgiglio Ready to use Public Rubric Subject: Social Sciences Type: Project Grade Levels: 6-8

Advertising Project
	Poor 1 pts	Fair 3 pts	Good 5 pts
Content	Poor There were very little, if any, facts and/or opinions given for your site.	Fair There were very few convincing facts and opinions given to visit your site.	Good There were a sufficient number of facts and opinions to support why people should visit your site.
Audience Persuasion Did the group use effective convincing and persuasive language to get audience to buy product.	Poor -It was unclear who your audience was. -Nothing about the advertisement was convincing or useful for getting people to go to your site.	Fair -Your advertisement did not connect with your intended audience -Very little of the advertisement was convincing to go to your site.	Good -It was clear who your audience was. -You connected well with your audience and provided a convincing argument as to why they should go to your site.
Creativity and presentation	Poor The Advertisement and Flyer shows little creativity or effectiveness and/or is not well presented.	Fair The Advertisement and Flyer is somewhat creative and effective and/or the presentation is adequate.	Good The Advertisement and Flyer is creative and effectively written and is presented well.
Final Presentation	Poor -The final product was unorganized, messy, and was not suitable for this task. -There is no evidence of the process you took for creating your Ad.	Fair -The work was not consistent. -The final presentation was average.	Good -The final production was a great example of a successful advertisement.