iRubric: Commercial rubric

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Commercial Commercial Rubric for evaluating student commercial Rubric Code: H27AC5 By crahenh1 Ready to use Public Rubric Subject: Social Sciences Type: Presentation Grade Levels: (none)

Presentation Rubric
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Organization	Poor Audience cannot understand commercial because there is no sequence of information.	Fair Audience has difficulty following commercial because the meaning of the commercial is unclear.	Good Student presents information in logical sequence which audience can follow.	Excellent Student presents information in logical, interesting sequence which audience can follow. Student uses persuasive techniques.
Content	Poor Content is weak. Content is unrelated to the product being advertised.	Fair Content is somewhat related to product being advertised, but the intent of the ad is unclear.	Good Content specfic to advertisement of product, easily understood.	Excellent Content logical, uses persuasive techniques discussed in class, such as humor, music, emotional appeal, celebrity endorsement, slogan, or product comparison.
Script	Poor No script or not readable.	Fair Particial scritp turned into teacher or barely readable.	Good Script is complete but not easily read or followed.	Excellent Script is complete and followed and completely readable.