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iRubric: IMovie Commercial Trailer rubric

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IMovie Commercial Trailer IMovie Book Trailer Produce a video using iMovie or similar application to create "trailer" to advertise a toy. Rubric Code: G896B7 By Kristinlane Ready to use Public Rubric Subject: English Type: Project Grade Levels: K-5

iMovie Toy Trailer
	Meets the Standard 3 pts	Partially Meets 2 pts	Does Not Meet 1 pts
Introduction	Meets the Standard The toy/game is introduced well, and its purpose is clearly presented.	Partially Meets Toy/game is introduced, however, I'm not sure what its purpose is.	Does Not Meet The purpose of having the toy/game is unclear.
Persuasiveness	Meets the Standard Toy or game is included in the iTrailer and makes me want to have one too! Actors are having a great time with the product.	Partially Meets Toy or game looks interesting. Actors are somewhat convincing.	Does Not Meet Toy or game doesn't make me feel interested in having one. Actors need to be more convincing!
Propaganda Techniques are clear	Meets the Standard Throughly describes major characters of the book, along with with an explanation about how character traits help resolve the problem	Partially Meets Throughly describes major characters with traits but does not explain how these traits effect the resolution	Does Not Meet Describes major characters
Poster	Meets the Standard Poster with neat lettering, color and a clear propaganda technique is included.	Partially Meets Poster with one of the requirements left out is included.	Does Not Meet Poster with more than one of the requirements left out or No Poster!
Mechanics	Meets the Standard Uses grammatically correct sentences with subject/verb agreement. Makes no punctuation errors. Makes no spelling errors.	Partially Meets Uses grammatically correct sentences with subject /verb agreement most of the time. Makes 2-3 punctuation errors, or 2-3 spelling errors	Does Not Meet incomplete sentences, fragments or run-on sentences Makes a number of punctuation errors. 4 or more spelling errors
Audio/Visual Demonstrate creative thinking, construct knowledge, & develop innovative products & processes using technology	Meets the Standard Background music complements advertisement/product, assists in making me want to have one! All members are seen in the iTrailer at some point.	Partially Meets Background music complements the produce/commercial but could have been more complementary for the toy.	Does Not Meet Background music AND/OR Images seem incomplete or do not complement the product/toy. All members are not viewed.