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iRubric: Business Plan Grading Rubric (Written)

iRubric: Business Plan Grading Rubric (Written)

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Business Plan Grading Rubric (Written) 
Business Plan Grading Rubric (Written)
Create a Business Plan for your business. This is worth 100 points.
Rubric Code: FB5688
By marinky
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Business Plan Rubric
Each Section is Worth 10 points.
  Poor/Lacking Info

0-2 points

(N/A)

Sufficient

3-5 points

(N/A)

Proficient

6-8 points

(N/A)

Advanced

9-10 points

(N/A)

Total

(N/A)

Introductory Elements

Poor/Lacking Info

Introductory elements were omitted and/or contained errors.
Sufficient

Introductory elements were included but contained errors.
Proficient

Introductory elements were included and completed correctly, including an executive summary.
Advanced

Introductory elements were included and completed correctly, including a detailed executive summary that thoroughly summarizes the business.
Total
Business Description and Vision

Poor/Lacking Info

History/ background information for the business (idea) was lacking and did not include mission statement.
Sufficient

Some basic history/ background information for the business (idea) was given and included limited/ poorly written mission statement.
Proficient

Sufficient history/ background information for the business (idea) was given and mission statement was included.
Advanced

Detailed history/ background information for the business (idea) was given. Well thought out clearly written mission and statement was included.
Total
Goals & Objectives

Poor/Lacking Info

Short-term and long-term goals and objectives were limited or not stated at all.
Sufficient

Short-term and long-term goals and objectives were stated
Proficient

Short-term and long-term goals and objectives were clearly stated.
Advanced

Short-term and long-term goals and objectives were clearly stated and include reasoning and detail.
Total
Product &/or Services

Poor/Lacking Info

Product/Service mix was partially discussed or some was omitted. Pricing was not included and/or explanation of how your products will be competitive.
Sufficient

Product/Service mix was partially discussed and seemed to lack a complete line of product/service offerings. Pricing was included. Explanation of how your products will be competitive was missing.
Proficient

Product/Service mix was clearly discussed and included a complete line of product/service offerings. Pricing for the complete product mix was included. Explanation of how your products will be competitive was unclear.
Advanced

Product/Service mix was clearly discussed and included a complete line of product/service offerings and included reasoning for the selection. Pricing for the complete product mix was also discussed and included explanation of how your products will be competitive.
Total
Organization of Management

Poor/Lacking Info

No form of business ownership was included in the plan. Permits/licenses/certifications omitted. No explanation of methods of doing things.
Sufficient

Form of business ownership was chosen.
Licenses/permits/certifications mentioned. No explanation of how things will be done.
Proficient

Form of business ownership was chosen and defined.Licenses/Permits/certifications described. Some explanation of how things will be accomplished.
Advanced

Form of business ownership was chosen, defined, and reasoning was given for the choice of ownership. Licenses/permits/certifications were discussed. Thorough explanation of how things will be accomplished.
Total
Define the Market

Poor/Lacking Info

Market and industry outlook was discussed but did not include plans for overcoming an economic conditions. Target customer description and customer profile not included or poorly described.
Sufficient

Market and industry outlook was discussed, limited plans for overcoming the current economic situation presented. Target customer description and customer profile included.
Proficient

Market and industry outlook was discussed. Some plans were included for how your business will overcome the current economic situation. Target customer description and customer profile included.
Advanced

Market and industry outlook was discussed in detail. Plans were included for how your business will overcome the current economic situation. Target customer description provided, detailed customer profile developed.
Total
SWOT Analysis

Poor/Lacking Info

No SWOT Analysis included
Sufficient

Brief listing of strengths, weaknesses, opportunities and threats. No explanation or expansion of ideas.
Proficient

Explanation of each Strength, Weakness, Opportunity, and Threat
Advanced

Detailed and expanded explanation of each Strength, Weakness, Opportunity, and Threat.
Total
Marketing

Poor/Lacking Info

Marketing of the business was partially discussed but lacked mention of any specific information.
Sufficient

Marketing of the business was partially discussed including some but not all of the following: the identification of the targeting market, competition, and strategies for better customer relationships.
Proficient

Marketing of the business was discussed including the identification of the targeting market, competition, and strategies for better customer relationships.
Advanced

Marketing of the business was discussed including the identification of the targeting market and how they will be reached, competition and their strengths and weaknesses, and strategies for better customer relationships. Marketing mix (4 P's) mentioned.
Total
Financial Management

Poor/Lacking Info

No start-up cost reports were included.
No, little or poorly prepared financial statements.
Sufficient

Some start-up cost reports were included.
Some financial statements present.
Proficient

Start-up cost reports included.
All financials presented and somewhat match the business plan concept.
Advanced

Financing strategies and concepts were discussed. Detailed start-up cost reports included. All financials presented with details and match the business plan concept.
Total
Appendices

Poor/Lacking Info

No brochure, photographs, pictures, graphs and charts are included. No supplemental items included.
Sufficient

Brochure, photographs, pictures, graphs and/or charts are included. Some supplemental items included.
Proficient

Good quality brochure, photographs, pictures, graphs and/or charts are included. Somewhat relevant and average quality supplemental items included.
Advanced

Excellent quality color brochure, photographs, pictures, graphs and charts are included. Relevant, quality supplemental items included.
Total



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