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iRubric: BUSINESS PLAN rubric

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BUSINESS PLAN BUSINESS PLAN Creating a Business Plan Rubric Code: D235532 By Rosa1040 Ready to use Public Rubric Subject: Business Type: Project Grade Levels: Undergraduate

Business Plan
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Name of Business/concept	Poor Name does not identify concept; concept inappropriate	Fair Name needs improvement; concept is already overused in the area	Good Name selection meaningful; concept useful and needed in area	Excellent Name selection is attention getting, suggests concept of business easily; concept is creative, useful and needed in area One of a kind idea
Location & SWOT Analysis	Poor No location or bad location was identified. SWOT ananlysis was not completed.	Fair Location identified is a poor choice and needs improvement. SWOT analysis is vague and incomplete.	Good Good location has been identified. SWOT analysis is almost complete.	Excellent Ideal location for business has been identified. SWOT analysis is complete.
Financial Estimates	Poor Financial information is missing substantial sections; little or no loan information	Fair Financial information is not accurate; loan information is missing or to small	Good Financial information is minimalistic	Excellent Accurate financial information about loans, cost, salaries, break even analysis etc
Products/Services	Poor No prices for products/services or explanation of the costs of the product	Fair Missing the price or the costs of the product/service	Good The price and the costs of the product/services are included but very vague	Excellent The price and the costs are detialed and the price covers the cost plus profits
Marketing	Poor Name of business is identified One out of four details are included: product, price, place (location), promotion	Fair Name of business is identified Two out of four details are included: product, price, place (location), promotion	Good Name of business is identified Three out of four details are inlcuded: product, price, place (location), promotion	Excellent Name of business is identified Four details are included: product, price, place (location), promotion
Vocabulary comprehension	Poor Business plan includes 1-3 important business terms from the curriculum	Fair Business plan includes 4-6 important business terms from the curriculum	Good Business plan includes 7-9 important business terms from the curriculum	Excellent Business plan includes 10 important business terms from the curriculum
Business plan process	Poor Plan includes 1-2 steps on how to implement the business plan	Fair Plan includes 3-4 steps on how to implement the business plan	Good Plan includes 5-6 steps on how to implement the business plan	Excellent Plan includes >6 steps on how to implement the business plan