0 pts
5 pts
10 pts
15 pts
20 pts
Basic Description, Vision & Mission Stmt, Legal form of Ownshp, Business Objectives, Location & Facilities
Convinces investor that business is sound and has opportunity for success.
Market Research Target Market Marketing Communications
Organizational Structure, Production, Location, Staffing, Inventory, etc.
Start-up Costs Estimated Sales & Profits
Includes all components and is well-organized and visually appealing (cover page, headings, table of contents, etc.)
Clear, concise with logical sequence of information. Correct grammar, punctuation and spelling
Keeps the investors attention; Helps make plan visually attractive to investor.
Presenter is dressed appropriately for his or her presentation. Ladies: dresses/skirts, no pants. Men: suit and tie, (with a suit-coat).
Goal time: 5 minutes. No less than 4; cut-off is 6 minutes.