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iRubric: Business Plan Project Rubric

iRubric: Business Plan Project Rubric

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Business Plan Project Rubric 
Students develop a business plan for a business that they are interested in. Each student will be responsible for all portions of the comprehensive plan that covers everything, including setting goals and writing a mission statement, developing the marketing plan, etc. They will present to their peers. The Presentation will 5-10 minutes in length.
Rubric Code: CBAX38
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Business Plan & Presentation
  None

0 pts

Poor

5 pts

Fair

10 pts

Good

15 pts

Excellent

20 pts

General Company Description
20 pts

Basic Description,
Vision & Mission Stmt, Legal form of Ownshp, Business Objectives, Location & Facilities

None

0
Poor

Does not meet expectations
Fair

Meets Expectations
Good

Above Expectations
Excellent

Meets or Exceeds Highest Expectations
Executive Summary
20 pts

Convinces investor that business is sound and has opportunity for success.

None
Poor

Does not meet expectations
Fair

Meets Expectations
Good

Above Expectations
Excellent

Meets or Exceeds Highest Expectations
Marketing
20 pts

Market Research
Target Market
Marketing Communications

None
Poor

Does not meet expectations
Fair

Meets Expectations
Good

Above Expectations
Excellent

Meets or Exceeds Highest Expectations
Operations
20 pts

Organizational Structure, Production, Location, Staffing, Inventory, etc.

None
Poor

Does not meet expectations
Fair

Meets Expectations
Good

Above Expectations
Excellent

Meets or Exceeds Highest Expectations
Financials
20 pts

Start-up Costs
Estimated Sales & Profits

None
Poor

Does not meet expectations
Fair

Meets Expectations
Good

Above Expectations
Excellent

Meets or Exceeds Highest Expectations
Professionalism
10 pts

Includes all components and is well-organized and visually appealing (cover page, headings, table of contents, etc.)

None
Poor

Does not meet expectations
Fair

Meets Expectations
Good

Above Expectations
Excellent

Meets or Exceeds Highest Expectations
Presentation
  None

0 pts

Poor

5 pts

Fair

10 pts

Good

15 pts

Excellent

20 pts

Organization
20 pts

Clear, concise with logical sequence of information.
Correct grammar, punctuation and spelling

None
Poor

Does not meet expectations
Fair

Meets Expectations
Good

Above Expectations
Excellent

Meets or Exceeds Highest Expectations
Creativity
20 pts

Keeps the investors attention; Helps make plan visually attractive to investor.

None
Poor

Does not meet expectations
Fair

Meets Expectations
Good

Above Expectations
Excellent

Meets or Exceeds Highest Expectations
Appearance
20 pts

Presenter is dressed appropriately for his or her presentation.
Ladies: dresses/skirts, no pants.
Men: suit and tie, (with a suit-coat).

None
Poor

Does not meet expectations
Fair

Meets Expectations
Good

Above Expectations
Excellent

Meets or Exceeds Highest Expectations
Time
20 pts

Goal time: 5 minutes.
No less than 4; cut-off is 6 minutes.

None

Less than 3:30min.
Poor

1:30 under 5 minutes
Fair

1 minute under, or stopped at 6 minutes incomplete.
Good

45 seconds under/over 5 minutes
Excellent

15 seconds under/over 5 minutes.



Keywords:
  • Entrepreneurial Ventures Business Plan

Subjects:

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