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iRubric: Logo and Business Cards rubric

iRubric: Logo and Business Cards rubric

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Logo and Business Cards 
Logo and Business Cards
Create a logo, business card and or letterhead for the business. You will have to pay attention to the design principles. Logo must be creative, be relevant and attractive, and legibile. Identify your company, use appropriate typeface and use specific lines and shapes to enhance overall presentation. Business cards/Letterheads must be well designed, and use the created logo.
Rubric Code: AX572CC
By fraserburg
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Assignment  
Grade Levels: 9-12

Powered by iRubric Business Logo/Business Card
Final Project
  Excellent

25 pts

Good

20 pts

Fair

15 pts

Poor

10 pts

Not Present

0 pts

Research & Annotation
20 pts

Research-10
Annotation10
Excellent
Good
Fair
Poor
Not Present

No Research
Development/Creativity
20 pts

Logo and/or Business Card/ Letterhead is very professional looking.
Excellent

Logo and business card is well designed, attractive, very professional, uses original illustrations or artwork. Font chosen was appropriate for the company.
Good

Logo and business card is somewhat well designed, uses mostly original illustrations or artwork. Very-good consideration of font and design element was used.
Fair

Logo and business card is averagely designed. Not very attractive. It meets minimum requirements and is not
Poor

Logo and business card is poorly designed, is not attractive and is not professional. Uses canned images or artwork and is not creative.
Not Present

Not Creative
Logo
20 pts

Must have all of the elements listed above.
Excellent

Logo is attractive, original, and highly relevant and has all of the elements listed above.
Good

Logo is attractive and original, but is somewhat relevant, may be missing an element that is listed above.
Fair

Logo is common, fairly attractive, somewhat original, may not be very relevant and is misssing at least two of the elements from above.
Poor

Logo is common, not attractive, is not original and is not relevant. Logo is missing three or more of the elements from above.
Not Present

No logo
Technique/Quality
20 pts

Design principles followed and use of tools in Adobe Illustrator evident.
Excellent

Exceptional quality, no evidence of errors or distortion. Seamless and professional looking. Attention was paid to the principles of design.
Good

Very good quality. No more than 1-2 minor errors in text, technique or composition and use of design principles.
Fair

Good quality. 2 or more errors in technique, text or composition. Fair use of design principles.
Poor

Lines and elements for the logo and design are blurred, or distorted, several errors in text and no evidence of design principles in work.
Not Present

Not Professional
Business Cards/Letterheads
20 pts

Design principles followed and use of tools in Adobe Illustrator evident.
Excellent

Business cards are well designed, attractive, original, and highly relevant. Excellent use of logo.
Good

Business cards are solidly designed and attractive. Good use of logo.
Fair

Business cards have common design. Fair use of logo.
Poor

Business cards have poor design. Fair or no use of logo.
Not Present

No business cards



Keywords:
  • Logo and Business Cards


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