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iRubric: Entrepreneurship Business Plan - Final Project Rubric

iRubric: Entrepreneurship Business Plan - Final Project Rubric

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Entrepreneurship Business Plan - Final Project Rubric Entrepreneurship Business Plan - Final Project Rubric Students develop a business plan for a business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everythnig, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc. Rubric Code: W23C398 By Diamondshell Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Business Plan Project 100 % Entrepreneurship Business Plan
	Excellent 100% 4 pts	Good 75% 3 pts	Fair 50% 2 pts	Poor 25% 1 pts
Title Page and Table of Contents 10 pts Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.	Excellent Meets or Exceeds Highest Expectations. Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content.	Poor Does not meet expectations Missed entire page.
Executive Summary 20 pts Convinces reader that business is sound and has opportunity for success	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meet expectations Missed entire page.
Company Description 20 pts Business Idea : use at least 1 or 5 1. Ask family and friends 2. Consider problems in your everyday life - then solve them! 3. Build on your hobbies 4. Consider if there are tasks you could make easier 5. Build on existing products or services	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meet expectations Missed entire page.
Products and Services 20 pts What product line will be offered by your company (be specific)? How many products or services will be offered? What pricing strategy will be used for your product or service? Indicate What's Special About Your Products or Services? Indicate Why Your Product or Service Is Needed? Highlight the Features of Your Product or Service?	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meet expectations Missed entire page.
TARGETING POTENTIAL CUSTOMERS 20 pts 1 – Identify the 4 types of customers for your business 2 – Identify the customers who would provide the highest margin 3 – Determine if there are enough of these customers to sustain your business 4 – Figure out if your product or service provides the best solution in the market for their needs	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meet expectations Missed entire page.
Needs or Demands my product or service will Fulfil 20 pts Provide 3 product needs and 2 service needs	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meet expectations Missed entire page.
Competitive Analysis 20 pts List 3 main types of Competitors: Direct, Indirect and Substitute What services do your competitors offer? How do your competitors market and promote their products? How do your competitors interact with their customers? How do your competitors try to get a competitive edge?	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meet expectations Missed entire page.
Marketing 20 pts Create an advertisement through television, radio, newspapers, magazines, mass mailings, outdoor displays, or the Internet. Create a business card with your title on it.	Excellent Meets or Exceeds Highest Expectations Completed an advertisement and business card for business.	Good Above Expectations Completed business plan but didn't add any advertisement.	Fair Meets Expectations met most requirements of business plan without advertisement.	Poor Does not meet expectations Didn't complete business plan or advertisement.
SWOT Analysis 10 pts Provide 3 Strengths, Weaknesses, Opportunities and Threats for your business or product. Strengths - What does your company do well that separates it from its competitors? Weaknesses - What does your company struggle with? Opportunities - External factors that can allow your company to increase their future revenue? Threats - External factors that can hinder your company’s future success	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meet expectations Missed entire page.
Mission and Vision Statement 20 pts Write a mission statement and vision for your company.	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meet expectations Missed entire page.
What will my company do that is Unique 20 pts Provide 2 Ways that Makes Your Business Stand Out From Competitors	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meet expectations Missed entire page.

Keywords:

Entrepreneurial Business Plan

Subjects:

Business

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Project

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