iRubric: Public Relations Evaluation rubric

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Public Relations Evaluation

This rubric looks at the elements of a school district's system and school-community relationships. It evaluates based on items found in Ch. 1 of our text, The School & Community Relations by Bagin, Gallagher, & Moore.

Rubric Code: ZXW739X

By tplummer

Ready to use

Public Rubric

Subject: Communication

Type: Assessment

Grade Levels: Graduate

System Evaluation Assessment of various aspects of PR in System & School-Community Relations
	Beginning 1 pts	Proficient Practice 2 pts	Well-Established 3 pts
Parents Involved & informed	Beginning District has knowledge & is aware of this aspect of school-community relations, but lacks full implementation as a district.	Proficient Practice District has knowledge, is aware of this aspect of school-community relations, is implemented, but may lack complete follow through on a regular basis.	Well-Established District has knowledge, is aware of this aspect of school-community relations, fully implemented, follow through & evaluation of system practices is done frequently to ensure success of PR process.
Community Involved & Informed (non-parents)	Beginning District has knowledge & is aware of this aspect of school-community relations, but lacks full implementation as a district.	Proficient Practice District has knowledge, is aware of this aspect of school-community relations, is implemented, but may lack complete follow through on a regular basis.	Well-Established District has knowledge, is aware of this aspect of school-community relations, fully implemented, follow through & evaluation of system practices is done frequently to ensure success of PR process.
Business Community Relations	Beginning District has knowledge & is aware of this aspect of school-community relations, but lacks full implementation as a district.	Proficient Practice District has knowledge, is aware of this aspect of school-community relations, is implemented, but may lack complete follow through on a regular basis.	Well-Established District has knowledge, is aware of this aspect of school-community relations, fully implemented, follow through & evaluation of system practices is done frequently to ensure success of PR process.
PR Process Communications, crisis, major events, etc...	Beginning District has knowledge & is aware of this aspect of school-community relations, but lacks full implementation as a district.	Proficient Practice District has knowledge, is aware of this aspect of school-community relations, is implemented, but may lack complete follow through on a regular basis.	Well-Established District has knowledge, is aware of this aspect of school-community relations, fully implemented, follow through & evaluation of system practices is done frequently to ensure success of PR process.
Social Media Facebook, Twitter, etc...	Beginning District has knowledge & is aware of this aspect of school-community relations, but lacks full implementation as a district.	Proficient Practice District has knowledge, is aware of this aspect of school-community relations, is implemented, but may lack complete follow through on a regular basis.	Well-Established District has knowledge, is aware of this aspect of school-community relations, fully implemented, follow through & evaluation of system practices is done frequently to ensure success of PR process.
District Web Page	Beginning District has knowledge & is aware of this aspect of school-community relations, but lacks full implementation as a district.	Proficient Practice District has knowledge, is aware of this aspect of school-community relations, is implemented, but may lack complete follow through on a regular basis.	Well-Established District has knowledge, is aware of this aspect of school-community relations, fully implemented, follow through & evaluation of system practices is done frequently to ensure success of PR process.

Subjects:

Communication

Types:

Assessment

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