iRubric: Marketing Plan Group Project Presentation rubric

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Marketing Plan Group Project Presentation

Evaluation criteria for Group Marketing Plan Presentation

Rubric Code: ZXBA5A8

By yafazie

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: Undergraduate

Criteria Maximum Grade
	Poor 4 pts	Satisfactory 6 pts	Excellent 10 pts
Executive Summary 10 pts.	Poor The executive summary contains mostly unnecessary or trivial information, therefore, it is inadequate.	Satisfactory The executive summary includes most, but not all of the critical elements of the marketing plan. Some of the information provided in the summary is unnecessary or trivial to understanding the plan.	Excellent The executive summary clearly communicates the critical elements of the marketing plan so that it reads as a stand-alone document. The length of the executive summary is sufficient to cover the critical information.
Environment/Market Situation 10 pts.	Poor Little or no detail provided.	Satisfactory Defines size of market, share among relevant players, positioning of competitors and advantages/disadvantages of competing brands.	Excellent A definitive assessment that defines size of market, share among relevant players, positioning of competitors and advantages/disadvantages of competing brands. Utilizes key insights from primary and secondary sources. Provides qualified estimates, even in situations where limited data exists.
Competitive Activity 10 pts.	Poor Little or no detail provided.	Satisfactory Provides a general assessment of competitive activity, competitor strength, and potential strategic actions that these competitors could take against you.	Excellent An exceptional assessment of competitive activity, competitor strength, and potential strategic actions that these competitors could take against you. Utilizes primary and secondary sources. Shows insight into possible strategic actions that capitalize on inherent strengths.
Objective 10 pts.	Poor Marketing goals and objectives are missing or those that are identified are not quantified or are inappropriate.	Satisfactory Linkage of marketing objectives and goals to company/organization mission is not clearly stated. Some of the objectives and goals are unclear and/or not appropriately quantified.	Excellent The marketing objectives and goals are clearly related to the company/organization mission. Objectives and goals are clearly stated and appropriately quantified.
Product/Service Description 10 pts.	Poor Service and/or product description is missing.	Satisfactory Service and/or product description is stated, but somewhat unclear.	Excellent Service and/or product description is clearly stated and appropriate. Actual samples either in person or visually shared during presentation.
Target Audience/Segment 10 pts.	Poor Little or no detail provided.	Satisfactory Provides a general assessment that identifies the position of each brand and its target market.	Excellent An outstanding assessment that identifies the position of each brand and its target market, utilizing a combination of primary and secondary sources.
Pricing & Positioning Strategy 10 pts.	Poor Objectives for pricing and positioning are missing. More than one obvious tactic is missing. Very little detail on specific tactics is provided. Tactics are unclear and hard to understand.	Satisfactory The objectives of pricing management are stated, but somewhat unclear. Most of the tactics are thoroughly and clearly identified, but one obvious tactic is missing. Some detail on tactics is missing, hindering understanding.	Excellent The objectives of pricing management are clearly stated and appropriate. Tactics for managing price are thoroughly and clearly identified and reasoned. Sufficient detail about tactics is provided.
Marketing Strategy 10 pts.	Poor Marketing strategy and positioning is missing, or, if identified, does not seem appropriate given the product/service description and. Positioning statement(s) is missing.	Satisfactory Based on the product/service description the marketing strategy is identified but not described in enough detail. Positioning statement(s) is provided but not explained.	Excellent Based on the product/service description, the marketing strategy is appropriately identified and described. A positioning statement is identified and explained.
Proposal - format/creativity 10 pts.	Poor Proposal not provided or very little detail on specific tactics is provided. Proposal is unclear and hard to understand.	Satisfactory Most of the proposals are thoroughly and clearly identified, but one obvious tactic is missing. Some detail about the proposal is missing, hindering understanding.	Excellent Tactics for a proposal are thoroughly and clearly identified and reasoned. When necessary, sufficient detail about proposal is provided, making it easier to understand the scope of the proposal.

Subjects:

Business

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