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iRubric: Sales Letter Rubric

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Sales Letter Rubric Writing/Formatting a Business Letter Write a properly formatted business letter. The letter have correct formatting and include the seven parts of a properly formatted business letter as described in the lesson. The return address, date, inside address, greeting, body, complimentary close, the signature line. Rubric Code: ZX8C4B5 By tfairbairn Ready to use Public Rubric Subject: Business Type: Assignment Grade Levels: 9-12

Business Letter Rubric 30 Points
	Advanced 10 pts	Proficient 8 pts	Basic 7 pts	Needs Work 6 pts	Incomplete 0 pts
Format	Advanced Format is correct, including the writer's address, date, reader's address, salutation, text, complimentary close, signature, and typed name.	Proficient One part of the format is incorrect-- including the writer's address, date, reader's address, salutation, text, complimentary close, signature, and typed name.	Basic Two parts of the format are incorrect-- including the writer's address, date, reader's address, salutation, text, complimentary close, signature, and typed name.	Needs Work Several parts of the format are incorrect-- including the writer's address, date, reader's address, salutation, text, complimentary close, signature, and typed name.	Incomplete
Body (Content)	Advanced Body includes a short introduction, at least one main paragraph and a conclusion. A clear idea is stated in the main paragraph and conveyed to the reader. You answered a reader's problem, you explained how your products will benefit the reader, and you explained how/when the reader should purchase the product.	Proficient Missing one component from the following: Body includes the introductory passage, one body paragraph, and a conclusion. Clear idea is stated.	Basic Missing two components from the following: Body includes at least one complete paragraph. An attempt at a clear idea. Errors in word choice, vocabulary, and how ideas are conveyed.	Needs Work Missing three or more components from the following: Body does not include any paragraphs; unclear or incomplete thoughts in letter.	Incomplete
Spelling, Punctuation, Grammar	Advanced Spelling, punctuation and grammar are mostly correct or does not affect the clear understanding of the letter.	Proficient Spelling, punctuation and grammar are somewhat correct (3 major types of errors noted).	Basic Several errors with spelling, punctuation, and grammar (4-6 major types of errors).	Needs Work Many errors in spelling, punctuation, and grammar.(Errors >7). Affects clear understanding.	Incomplete