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iRubric: Persuasive Radio Commercial rubric

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Persuasive Radio Commercial Persuasive Radio Commercial Rubric Code: ZX636W9 By Cmckay5 Ready to use Public Rubric Subject: Communication Type: Presentation Grade Levels: (none)

Radio Ad
	4 pts	3 pts	2 pts	1 pts
Introduction	4 Your introduction caught the attention of everyone in the audience. We can't wait to hear more!	3 Your introduction caught the attention of most of your audience. We'll stick around to hear more.	2 Your introduction caught the attention of some of your audience. Some of us are still listening.	1 You have an introduction, but it doesn't catch our attention. We don't really want to hear more.
Persuasive Details Commercial	4 You used 4 or more details that persuaded me to buy your product that were tailored to the target audience.	3 You used 3 or more details to convince me to buy your product. I'm thinking seriously about buying your product, but some details were not tailored to the target audience.	2 You used 1 or 2 details to convince me to buy your product. I'm not quite convinced I want to spend my money on your product, little connection to target audience.	1 You only gave 1 detail to convince me to buy your product and it wasn't related to the target audience.
Conclusion	4 Your conclusion made me want to buy your product and concisely summarized your pitch.	3 Your conclusion made me consider buying your product, but left me wanting more.	2 Your conclusion made me think about buying your product, but I probably won't advertise with you.	1 Your conclusion made me decide that I definitely did not want to buy your product or advertise with you.
Style of Presentation	4 Your presentation was loud, clear, and enthusiastic. Great job!	3 Your presentation was mostly loud, clear and enthusiastic. Good job!	2 Your presentation was only partly loud, clear, and enthusiastic. It would have been better if we could have heard the whole presentation.	1 Your presentation was not loud, clear, or enthusiastic. Some of the people in your audience fell asleep.
Audience Analysis	4 Your name and slogan were perfectly aligned with your target audience.	3 Your name and slogan were both somewhat aligned with target audience, could be more specific.	2 Either the name or slogan were not aligned with target audience.	1 No indication who the target audience was based on name and/or slogan.