iRubric: Political Campaign Commercial Rubric

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Political Campaign Commercial Rubric

Political Ad

Rubric Code: ZX62X96

By bennettr7

Draft

Public Rubric

Subject: Political Science

Type: Project

Grade Levels: 9-12

Political Campaign Ads Groups will create a presidential campaign ad to support their respective candidate.
	Exemplary 5 pts	Proficient 3 pts	Emerging 1 pts
Group Members Each group member was identified and participated in presentation	Exemplary Each group member had their name projected and each group member had an obvious role in the creation of the presentation	Proficient Each group member had their name projected but not all group members seemed to have an obvious role in the presentation	Emerging Some of the group members were mentioned; some played obvious role in presentation; questionable what other group members contributed to project
Candidate Candidate's name and party affiliation shown	Exemplary Group projected candidate's name and party affiliation at the beginning using large, bold, easy-to-read text. Was obvious who the candidate was and which party he belonged to.	Proficient Group projected candidate's name and party affiliation somewhere in presentation; somewhat obvious who the candidate was and what party he belongs to	Emerging Group at least named the candidate and/or their party affiliation. Text difficult to read; misspelled words; etc.
Point of View Purpose of ad quickly identified	Exemplary Ad established a purpose early on and maintained a clear focus throughout.	Proficient Ad established a purpose early on and maintained focus for most of the commercial.	Emerging Ad seemed to have a few lapses in focus; never truly identified why the ad was created; seemed disjointed
Persuasion Convincing voters to support your candidate	Exemplary Ad established a strong awareness of who their "target" audience was. Students understood why they chose vocabulary, music and images to support that audience.	Proficient Ad showed some awareness of the "target" audience. Students can partially explain why they made decisions on vocabulary, music and images that they did.	Emerging Ad showed very limited awareness about the audience. Who was the target audience? Students made no connection between vocabulary, music and images with an audience.
Emotion How do you want your audience to feel?	Exemplary Ad establishes strong positive or negative tone that advances the group's argument; very clear how the group wants the audience to feel; achieves desired emotional effect.	Proficient Ad establishes a tone that may be identified but the relationship to the argument is questionable or unclear. Not sure how they want the viewers to feel.	Emerging There is no clear tone in this ad. Almost impossible to determine what type of emotion the viewer should feel after viewing.
Truth Ad using facts?	Exemplary Presents multiple specific factual claims with clear references to multiple reliable sources.	Proficient Presents a limited number of general factual claims with minimal reference to sources.	Emerging Presents one factual claim with no reference to source.
Sound Music / Voice-overs	Exemplary Music/voice-overs stir a rich emotional response that matches the intended impression of the candidate.	Proficient Music/voice-over stirs an emotional response that somewhat matches the intended impression of the candidate.	Emerging Music/voice-over used but not effective at all.
Images Movie / Pictures	Exemplary Images create distinct atmosphere or tone that matches different issues of the campaign. Multiple images are used to support intended impression. Used both movie and still images. Connects well to mission of the ad.	Proficient Images create tone that matches some issues of the campaign. Uses both movie and still images. Has some connection to the ad's mission.	Emerging Images do not really tie-in to the message of the ad. Used either movie or still images. Images did not seemingly enhance commercial.
Duration of Presentation Must be between 30 seconds & 1 minute in length.	Exemplary Commercial lasted between 30 seconds and one minute.<BR> <BR> Actual length? _________	Proficient Commercial lasted<BR> over one minute.<BR> <BR> <BR> Actual length? _________	Emerging Commercial was shorter than 30 seconds.<BR> <BR> <BR> Actual length? _________
Neatness	Exemplary Final ad is polished and professional.	Proficient Final ad is fairly polished and smooth.	Emerging Final ad is complete, but editing or quality may distract from commercial.

Subjects:

Political Science

Types:

Project

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