iRubric: Persuasive Commercial rubric

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Persuasive Commercial

Using persuasive techniques, students will create a service or product.

Rubric Code: ZX28778

By santana18

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Public Rubric

Subject: English

Type: Presentation

Grade Levels: 6-8

Persuasive Commercial
	Low Novice 1 pts	Novice 2 pts	Apprentice 3 pts	Proficient 4 pts	Distinguished 5 pts
3 Persuasive Techniques 5 pts Commercial uses three persuasive techniques accurately.	Low Novice Student did not follow guidelines provided.	Novice Student used only one persuasive technique effectively, or does not demonstrate understanding of the techniques.	Apprentice Student used two persuasive techniques, or demonstrates a minimal understanding of the persuasive techniques used.	Proficient Student used three persuasive techniques; commercial demonstrates an adequate understanding of the persuasive techniques used.	Distinguished Student used at least three persuasive techniques in such a way that a high level of understanding is demonstrated.
Timing 5 pts Commercial must be at least 30 seconds.	Low Novice Student did not follow guidelines provided.	Novice Commercial is 10 seconds long.	Apprentice Commercial is 20 seconds long.	Proficient Commercial is 30 seconds long.	Distinguished Commercial is at least 30 seconds long, but no more than 120seconds.
Organization 5 pts The commercial demonstrates excellent planning and consistent organization.	Low Novice There is no organization, and or planning. Student is not prepare to present.	Novice Little to none of the commercial, demonstrates planning and organization.	Apprentice Some of the commercial demonstrates planning and organization.	Proficient Most of the commercial demonstrates good planning and organization.	Distinguished The commercial demonstrates excellent planning and consistent organization.
Fulfills all Other Guidelines 5 pts Product must be imaginary.<BR> Illustration or model of product is included.<BR> Script included with description of commercial.<BR>	Low Novice Student did not follow guidelines provided.	Novice Meets 1 or 2 of the other guidelines.	Apprentice Meets 3 of the other guidelines.	Proficient Meets all other guidelines.	Distinguished Meets and exceeds all other guidelines.
Forms and conventions 5 pts Written product follows rules for spelling, grammar, and word usage.	Low Novice Student did not follow guidelines provided.	Novice Written product has significant spelling, grammar, and word usage errors.	Apprentice Written product has a few significant spelling, grammar, and word usage errors.	Proficient Written product has few minor spelling, grammar, and word usage errors.	Distinguished Written product has no spelling, grammar, or word usage errors.
Presentation 5 pts How the student carried him/herself during the presentation.	Low Novice Hard to understand. Often mumbles. Voice could not be heard. No confidence.	Novice Most of the words are not clear. Does not face the audience. Little to none confidence. Voice too low.	Apprentice Some words are not completely clear. Not much confidence. Faces the floor from time to time. Needs to improve eye contact.	Proficient Speaks clearly the most of time. Lacks a bit of confidence. Knows most of the lines. Good eye contact.	Distinguished Student always faces the audience/ and is easy to hear. Speaks clearly all the time. Looks confidence. remember all of his/hers lines. Keeps eye contact.

Subjects:

English

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