iRubric: Advertisement Analysis Rubric

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Advertisement Analysis Rubric Advertisement Analysis Rubric Rubric Code: ZCC2W7 By Haleema Ready to use Public Rubric Subject: English Type: Writing Grade Levels: Undergraduate

Advertisement Analysis
	Poor 1 pts	Fair 2 pts	Good 3 pts
Organization	Poor Ideas are jumbled and hard to follow.	Fair Some ideas are thought out and organized for the reader.	Good All paragraphs are well organized and easy to understand.
Discussion of Ad Claim	Poor No mention.	Fair Brief discussion.	Good Thorough discussion.
Discussion of color and font	Poor No mention of the use of color and font in the advertisement.	Fair Brief discussion of color and/or font in the ad.	Good Thorough discussion of color and font in the ad.
Efectiveness of appeals	Poor No mention of the ad's effectiveness.	Fair Brief discussion of the effectiveness of the ad.	Good Thorough discussion of the effectiveness of the ad.
Conventions	Poor Many grammar, punctuation and spelling errors.	Fair Minimal grammar, punctuation and spelling errors.	Good Almost no grammar, punctuation and spelling errors.
Visual Aid	Poor Student did not provide visual aid for presentation.	Fair Student provided visual aid but it was not effectively shown to other students.	Good Student provided visual aid that was able to be viewed by all students.
General Presenation	Poor Ineffective.	Fair average.	Good Very complete.