iRubric: ADVERTISEMENT rubric

Information about the product is vague and lacks punch. The ad bores the audience.

Information does not directly relate to product; or there is little information about the product. It is not completely unique, and could be much more persuasively strong. The ad is good but not great.

Information about the product relates directly to product and catches the reader's attention to persuade them to purchase the product.
The ad is interesting.

Slogan relates directly to product; unique, easily remembered; encourages the reader to purchase the product right away! The ad is exciting.

Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present

Product name is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak, advertising technique is vague or uninteresting

Product name is clear
and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present, advertising technique(s) is/are convincing

Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, advertising technique(s) is/are strong and enticing

Student(s) were off task often. Students did not take assignment seriously and did not respond to cues. Student(s) showed little to no motivation.

Student(s) were off task often but did respond to cues. Student(s) were often unmotivated but did respond to cues.

Student(s) were on task most of the time. Student(s) were motivated and interested in assignment most of the time.

Student(s) were on task and motivated. Student(s) showed engagement and positive attitude(s).