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iRubric: MAGAZINE ADVERTISEMENT rubric

iRubric: MAGAZINE ADVERTISEMENT rubric

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MAGAZINE ADVERTISEMENT
Students will create a magazine advertisement using persuasive details and emotional appeals, and effective adversiting techniques; complete with logo and word choice. Students also will provide a reflection, stating their advertisement analysis and how the product came to be. Advertisement should be for a product not normally advertised to teens. Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product.
Rubric Code: Z9AW86
Ready to use
Public Rubric
Subject: English  
Type: Assessment  
Grade Levels: 9-12


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  Not Yet Meeting Expectations

1 pts

Below Expectations

3 pts

Meets Expectations

4 pts

Exceeds Expectations

5 pts

WORD CHOICE

Not Yet Meeting Expectations

Information about the product is vague and lacks punch. The ad bores the reader.
Below Expectations

Information does not directly relate to product; is not completely unique, and could be much more persuasively strong. The ad is good but not great.
Meets Expectations

Information about the product relates directly to product and catches the reader's attention to persuade them to purchase the product.
The ad is interesting.
Exceeds Expectations

Slogan relates directly to product; unique, easily remembered; encourages the reader to purchase the product right away! The ad is exciting.
GRAPHIC FEATURE/ Images

Not Yet Meeting Expectations

Little variety; not unique; may be messy
Below Expectations

Graphic is not totally effective; may look as if it was done hurriedly
Meets Expectations

Effective use of a graphic feature (catches attention, but not right away)
Exceeds Expectations

Highly effective use of graphic feature to grab the reader's attention quickly and communicate the message effectively
Advertising Technique

Not Yet Meeting Expectations

Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present
Below Expectations

Product name is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak, advertising technique is vague or uninteresting
Meets Expectations

Product name is clear
and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present, advertising technique(s) is/are convincing
Exceeds Expectations

Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, advertising technique(s) is/are strong and enticing
OVERALL DESIGN

Not Yet Meeting Expectations

Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear. Colour? What Colour?
Below Expectations

Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product). Colour is not used to add to the ad.
Meets Expectations

Layout balanced with an adequate amount of white space; product description complete; illustrations clear. Colour is used well.
Exceeds Expectations

Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective. Colour is used very effectively.



Keywords:
  • magazine advertisement, adjectives

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