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iRubric: Blog Assessment for Corporate PR (75 pts) rubric

iRubric: Blog Assessment for Corporate PR (75 pts) rubric

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Blog Assessment for Corporate PR (75 pts) 
Blog Assessment for Corporate PR (175 pts)
For students in Prof. Nixon's class who completed a mini-campaign as part of their final projects.
Rubric Code: Z4B589
By bnixon
Ready to use
Public Rubric
Subject: Communication  
Type: Assignment  
Grade Levels: (none)

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  Exceptional

75 pts

Far Exceeds Expectations

71 pts

Exceeds Expectations

64 pts

Meets Expectations

56 pts

Almost Meets Expectations

49 pts

Missing OR Extremely Poor

0 pts

Reading Notes
10 %

Exceptional

The appropriate amount of posts appear this each category. All blog posts are categorized correctly. Many also have tags. Posts were spaced fairly evenly across the semester (not all at the end).
Far Exceeds Expectations
Exceeds Expectations

The appropriate amount of posts appear for this category. Most blog posts are categorized correctly. Posts were spaced fairly evenly across the semester (not all at the end).
Meets Expectations

The appropriate amount of posts appear for this category. Some blog posts are categorized correctly. Posts are dated in clumps (several posted at a time; not evenly spaced).
Almost Meets Expectations

Missing Reading Notes for several weeks.
Missing OR Extremely Poor

Missing Reading Notes for most weeks.
Topics of the Week
20 %

Exceptional

The appropriate amount of posts appear for this category. All blog posts are categorized correctly. All are at least 300 words. Posts were added during the appropriate week of the semester.
Far Exceeds Expectations
Exceeds Expectations

The appropriate amount of posts appear for this category. Most blog posts are categorized correctly. Most are at least 300 words. Posts were added during the appropriate week of the semester.
Meets Expectations

The appropriate amount of posts appear for this category. Some blog posts are categorized correctly. Posts are dated in clumps (several posted at a time; not evenly spaced).
Almost Meets Expectations

Missing Topics of the Week for one to four weeks
Missing OR Extremely Poor

Missing most Topics of the Week
Blog Comments
20 %

Exceptional

All blog comments you wrote are in ONE post and are in the proper format (including date, hyperlink, etc.). Comments are thoughtful and go far beyond "great post" or "I agree." Comments are 100 words or more. Comments are written for a wide variety of blogs (with a mix of student blogs and PR pro plogs)
Far Exceeds Expectations
Exceeds Expectations

All blog comments you wrote are in ONE post and are in the proper format (including date, hyperlink, etc.). Comments are thoughtful and go far beyond "great post" or "I agree." Comments are 100 words or more. Comments are written for a wide variety of student blogs.
Meets Expectations
Almost Meets Expectations

Blog comments are scattered throughout your blog, which made them challenging to find. OR The content of your comment does not appear (includes simply a link). OR Fewer than 25
Missing OR Extremely Poor

Missing most Blog Comments
Content
30 %

Exceptional

Engaging: the reader is left with new knowledge or a new perspective. Arguments are made with a clear claim, strong evidence and if needed, a qualifier and rebuttal. Posts typically contain at least one form of multimedia and at least one external link. You comment back to at least some of the posted comments.
Far Exceeds Expectations
Exceeds Expectations

Interesting: the reader is left with new knowledge or a new perspective. Arguments are good, but there could be minor problems. Posts typically contain at least one form of multimedia and at least one external link. You comment back to at least some of the posted comments.
Meets Expectations

Common sense: the reader is not left with valuable insight. Argument are adequate, but there could be problems. Posts occasionally contain at least one form of multimedia and at least one external link. You do not comment back to any posted comments.
Almost Meets Expectations
Missing OR Extremely Poor

Not enough content in your blog to adequately gauge this
Writing Mechanics
20 %

Exceptional

All postings are well written, easily understood, and comprised of correct sentence structure, language, grammar and punctuation. All postings lack typographical or grammatical errors.
Far Exceeds Expectations
Exceeds Expectations

Most postings are well written and easily understood AND no more than one typo or grammatical error in entire blog.
Meets Expectations

Most postings are well written and easily understood AND no more than three typos or grammatical errors in entire blog.
Almost Meets Expectations

Postings contain a few typographical errors and are characterized by incomplete sentence structure and other grammatical errors. Between four and ten typos or grammatical errors in entire blog
Missing OR Extremely Poor

Postings contain more than 10 typographical or grammatical errors and are characterized by incomplete sentence structure and other grammatical errors




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