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iRubric: Propaganda in Print Advertising rubric

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Propaganda in Print Advertising Propaganda in Print Advertising Rubric for assessing persuasive language and propaganda techniques in a print ad. Rubric Code: Z2XBC78 By joemerc Ready to use Public Rubric Subject: English Type: Project Grade Levels: 6-8, 9-12

Persuasive Print Ad
	Poor 10 pts	Fair 15 pts	Good 20 pts	Excellent 25 pts
Appearance What the ad looks like.	Poor Student has developed an advertisement that contains some required elements but the layout is cluttered.	Fair Student has developed an advertisement that contains all elements but has some clutter.	Good Student has developed an advertisement that contains all elements but avoids clutter.	Excellent Student has developed an advertisement that contains all elements but avoids clutter and is superior in format.
Copy Printed text in advertisement.	Poor There is little or no information about the product, or persuasive language used.	Fair There is copy, however not enough persuasive language has been used.	Good There is information about the product and persuasive language used to appeal to the emotions of the reader.	Excellent There are both, information about the product and persuasive language used to appeal to the emotions of the reader.
Mechanics Accuracy of printed text, including spelling, grammar, and punctuation.	Poor Ad contains multiple mechanical errors.	Fair Ad contains 2-5 mechanical errors.	Good Ad contains one or fewer mechanical errors.	Excellent Ad contains no mechanical errors.
Persuasive Techniques Propaganda/advertising tricks	Poor There has been an attempt at using a persuasive technique, but it is not clear which one is is.	Fair There has been an attempt at using a persuasive technique, but it is not used effectively.	Good There is clearly a persuasive techniques used.	Excellent There is clearly a persuasive techniques used - and used effectively.