60 pts
12 pts
14 pts
16 pts
The heart of the message, the content of the piece, the main theme, together with the details that enrich and develop that theme.
Is the intended structure of a piece of writing, the thread of central meaning the logical and sometimes intriguing pattern of ideas.
The heart and soul, the magic, the wit along with the feeling and conviction of the individual writer coming out through the words.
The use of rich, colorful, precise language that moves and enlightens the reader.