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iRubric: Persuasive Commercial rubric

iRubric: Persuasive Commercial rubric

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Persuasive Commercial 
Persuasive Commercial
This is a group commercial, minimum of 3 minutes in length, that will persuade your target audience to buy your product. It is to be performed entirely in ASL.
Rubric Code: YXAWWWW
By ahuffgohs
Ready to use
Public Rubric
Subject: Communication  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Persuasive Commercial
  Excellent

10 pts

Good

7 pts

Fair

5 pts

Poor

2 pts

Introduction (beginning)

Excellent

Your introduction caught the attention of everyone in the audience. We can't wait to hear more!
Good

Your introduction caught the attention of most of your audience. We'll stick around to hear more.
Fair

Your introduction caught the attention of some of your audience. Some of us are still listening.
Poor

You have an introduction, but it doesn't catch our attention. We don't really want to hear more.
Persuasive Details Commercial

Excellent

You used 4 or more details that persuaded me to buy your product that were tailored to the target audience.
Good

You used 3 details to convince me to buy your product. I'm thinking seriously about buying your product, but some details were not tailored to the target audience.
Fair

You used 1 or 2 details to convince me to buy your product. I'm not quite convinced I want to spend my money on your product, little connection to target audience.
Poor

You only gave 1 detail to convince me to buy your product and it wasn't related to the target audience.
Conclusion (ending)

Excellent

Your conclusion made me want to buy your product and concisely summarized your pitch.
Good

Your conclusion made me consider buying your product, but left me wanting more.
Fair

Your conclusion made me think about buying your product, but I probably won't advertise with you.
Poor

Your conclusion made me decide that I definitely did not want to buy your product or advertise with you.
Style of Presentation

Excellent

Your presentation was clear, and enthusiastic. Great job!
Good

Your presentation was mostly clear and enthusiastic. Good job!
Fair

Your presentation was only partly clear, and enthusiastic. It would have been better if we could have heard the whole presentation.
Poor

Your presentation was not clear, or enthusiastic. Some of the people in your audience fell asleep.
Participation

Excellent

Everyone participated and the group seemed well-rehearsed.
Good

Everyone participated but the group stumbled a few places.
Fair

Everyone participated but the group stumbled many times.
Poor

Not everyone participated, the group didn't seem well-rehearsed.
Length

Excellent

Commercial is 3 minutes or more in length
Good

Commercial is 2:30 minutes long
Fair

Commercial is one minute in length
Poor

Commercial is less than one minute.
ASL/ Grammer

Excellent

There are no grammatical/ mechanical mistakes.
2 or more rhetorical questions asked and
2 or more condictional sentinces used.
Good

There are less than 3
Grammatical/
mechanical mistakes on the presentation itself. 1 rhetorical and one condictional sentences used.
Fair

There are 4-5 grammatical/
mechanical mistakes.
no rhetorical questions or condictional sentences used.
Poor

There are to many grammatical/
mechanical mistakes in the prenentation itself. No rhetorical questions or condictional sentences.
Script

Excellent

The script was very detailed to include: all roles, all dialogue, and gloss.
Good

Missing one element
Fair

Missing two elements
Poor

Missing three or more elements






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