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iRubric: Business Plan - Project Rubric

iRubric: Business Plan - Project Rubric

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Business Plan - Project Rubric 
Business Plan - Project Rubric
Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everything, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc. ALL SHOULD HAVE-- Code of Ethics, Resume, Cover Page, Floor Plan, Brochure, Business Card.
Rubric Code: YXA7A34
By KLuise
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Business Plan Capstone Project
  Excellent

100 pts

Good

90 pts

Fair

80 pts

Poor

70 pts

Cover and Cover Page
10 pts

Complete with Logo and business address, phone, email and web adress. A Table of Contents should be included with all categories and page numbers.
Excellent

Meets or Exceeds Highest Expectations,
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content.
Poor

Does not meed expectations
Missed Title Page or Table of Contents.
Executive Summary
10 pts

You must convince the reader that your business is sound and has opportunity for success.
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Business Description
10 pts

Basic Description of Business ProductType of business, Hours, Number of employee, or Service, the Legal structure, Location and Facilities. Your Financial Information will go in this section.
Company Mission, Company Motto,, Services, Prices
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Marketing Plan
15 pts

Identify Market Segments, Customer and Competitor Analysis.
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Financial Plan
15 pts

Cost, Personal, Legal fees, Licenses Permits, equipment supplies Insurance Advertising Salaries, Wages utilities Rental fees
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Organization and Managemen
15 pts

Organizational Structure (Organization chart), staffing, and brief job descriptions.
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Creativity/Supporting Documents
25 pts

Keep the people interested in the business plan. Completed a business card for business, Brochure, Code of Ethics, Resume, Cover Page, Floor Plan, and everything in the Table of Contents
Excellent

Meets or Exceeds Highest Expectations
Completed a business card for business, Brochure, Outdoor sign, promotional Flyers Cover Page, Floor Plan
Good

Above
Completed business plan.
Fair

Meets Expectations
met most requirements of business plan.
Poor

Does not meet expectations
Didn't complete business plan.



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