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iRubric: Marketing Plan Presentation & Report rubric

iRubric: Marketing Plan Presentation & Report rubric

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Marketing Plan Presentation & Report 
Marketing Plan Group project
Development of a marketing plan for a new or improved product or service
Rubric Code: YXA3782
By chudsonhrt
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Marketing Category - 70%
  Zero

0 pts

Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Report
100 pts

Zero

Student made no attempt, did not present or was not present during all of the presentations.
Report is in a binder, or stapled, or paper clipped with or without dividers and contains less than five required sections.
Poor

Report is stapled or paper clipped with no dividers and contains five or more of the seven required sections.
Fair

Report is stapled or paper clipped with dividers and contains five or more of the seven required sections.
Good

Report is in a binder, uses dividers and contains six of the seven required sections.
Excellent

Report is in a binder, uses dividers and contains a minimum of seven sections.
Visual aids
25 pts

Zero

Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.
Poor

The slides are not legible. The amount of text is too great for the space provided. There are several grammatical errors. There is little use of graphics or effects. The information does not consistently support images.
Fair

Slides are legible. Amount of text is too great for the amount of space provided. Some grammatical errors. Less than half the slides have graphics or effects. Information supports images at times.
Good

Slides are attractive. Text is legible. No grammatical errors. More than half of the slides use graphics and effects to enhance presentation. Information adequately supports images.
Excellent

Slides are attractive. Text is legible. No grammatical errors. Appropriate graphics and effects are used throughout to enhance presentation. Information is at the advanced level and consistently supports images.
Knowledge
50 pts

Zero

Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.
Poor

Speaker simply reads the material displayed.
Fair

Speaker brings little knowledge to the presentation beyond what is displayed.
Good

Speaker is well informed and elaborates a bit beyond the material displayed.
Excellent

Speaker is well informed and elaborates beyond the displayed material.
Eye Contact and Elocution
25 pts

Zero

Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.
Poor

Presenter reads all of the report with no eye contact.<BR>
Mumbles, incorrectly pronounces terms, and speaks too quickly or quietly for students in the back of class to hear.
Fair

Presenter maintains eye contact most of the time but frequently returns to notes. Voice is low. Presenter incorrectly pronounces terms. Audience members have difficulty hearing presentation.
Good

Presenter maintains eye contact most of the time but occasionally returns to notes. Voice is clear. Presenter pronounces most words correctly. Most audience members can hear presentation.
Excellent

Presenter maintains eye contact with audience, seldom returns to notes. Presenter uses a clear voice and correct, precise pronunciation of all words so that all audience members can hear presentation.
Time Requirement
50 pts

Zero

Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.
Poor

Presentation was less than three minutes.
Fair

Missed ten minute requirement by three minutes but not less than one minute.
Good

Missed ten minute requirement by less than one minute.
Excellent

Met or exceeded ten minute requirement.



Keywords:
  • Marketing Plan

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