iRubric: ADVERTISING PROJECT rubric

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ADVERTISING PROJECT

Students will create an advertisement for their product using persuasive details, color, images, advertising techniques, and good adjectives. Choose HOW you want to market your target audience. Decide how best you can persuade those buyers to purchase your product. This can be made in the form of a magazine ad, a newspaper ad, or a poster. *Extra Credit for commercials and making the product you are selling.*

Rubric Code: YX58849

By gdavila

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: 9-12

Advertisement
	Needs Improving 10 pts	Some Good Details 15 pts	Very Good 20 pts	Excellent 25 pts
POWER OF AD 25 pts Make ad exciting for customer Use of advertising techniques clear in your ad	Needs Improving The ad does not really excite the customer and has one or no techniques presented in the ad.	Some Good Details The ad gets the consumer's attention and uses two techniques to persuade the buyer.	Very Good The ad uses three or more advertising techniques to persuade the buyer.	Excellent The ad is great and makes you definitely want to buy the product/service
IMPORTANT INFORMATION 25 pts Ad Must include all the elements of the Marketing Mix/4p's: Product, Place, Promotion, Price	Needs Improving Ad includes at least 1 element of the Marketing Mix	Some Good Details Ad includes at least 2 elements of the Marketing Mix	Very Good Ad includes 3 elements of the Marketing Mix	Excellent Ad includes all elements of the Marketing Mix
OVERALL DESIGN 25 pts Uses color, sound, pictures, creative images, words etc to make it memorable	Needs Improving Not clear, no color, uninteresting, images too small, no words.	Some Good Details Some color, pictures, words, no meaningful images.	Very Good Good color, pictures, words, interesting or eye-catching images make the ad memorable.	Excellent Excellent color, pictures connected to product, detailed images and words that you remember.
LANGUAGE 25 pts Use of powerful words, adjectives, excellent spelling, makes sense	Needs Improving Poor use of language, not checked properly for spelling, neatness, and grammar.	Some Good Details Satisfactory use of adjective, some grammar and spelling errors to describe the product.	Very Good Good use of adjectives and grammar, very few spelling errors, and is neat.	Excellent Excellent use of adjectives, all words spelled correctly, clear, neat, easy to read