iRubric: Cereal Box Ad Campaign rubric

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Cereal Box Ad Campaign

Students create a sugary cereal and design a box that uses multiple ad techniques to sell it to their target audience.

Rubric Code: YX2XW3C

By heatherailes

Draft

Public Rubric

Subject: (General)

Type: Project

Grade Levels: 6-8

Cereal Box Ad Campain
	Advanced 4 pts	Proficient 3 pts	Nearing Proficient 2 pts	Beginning Steps 1 pts
Planning	Advanced Many cereal names and shapes were brainstormed; plan is complete; plan was shared for feedback with three or more people.	Proficient Many cereal names and shapes were brainstormed; plan is almost complete; plan was shared for feedback with 1 or 2 people.	Nearing Proficient Some cereal names and shapes were brainstormed; plan is fairly complete; plan was shared for feedback with 1 person.	Beginning Steps Few cereal names and shapes were brainstormed; plan is not complete; plan was not shared for feedback with anyone
DRAFT Cereal Box	Advanced 3 or more advertising strategies are used; the layout is attention-getting. Both front and back use advertising strategies.	Proficient 2 to 3 advertising strategies are used; the layout is attention-getting. The front shows more effort than the back.	Nearing Proficient 1 to 2 advertising strategies are used; the layout is not eye-grabbing. The front shows more effort than the back.	Beginning Steps 1 or no advertising strategies are used; the layout is not eye-grabbing and is messy. Little effort is shown. Feedback has not resulted in changes.
FINAL Cereal Box	Advanced 3 or more advertising strategies are used; the layout is attention-getting. Front and back use advertising strategies. The pictures and text are neatly done, outstanding details, good spacing. Feedback suggestions have been added.	Proficient 2 to 3 advertising strategies are used; the layout is attention-getting. The front shows more effort than the back. Pictures and text are neatly done, detailed, good spacing. Most feedback suggestions have been added.	Nearing Proficient 1 to 2 advertising strategies are used; the layout is not eye-grabbing. The front shows more effort than the back. Pictures and text are not neat or detailed, spacing crunched or overstretched. Feedback has not resulted in changes.	Beginning Steps 1 or no advertising strategies are used; the layout is not eye-grabbing and is messy. Pictures and text are messy, crowded or with lots of empty space. Little effort is shown. Feedback has not resulted in changes.
Mechanics	Advanced Proofreading was done and errors corrected so there are, at most, 1 or 2 spelling or capitalization mistakes.	Proficient Proofreading was done and errors corrected so there are at most 3 or 4 spelling or capitalization mistakes.	Nearing Proficient Not clear proofreading was done as many errors are uncorrected, more than 4 spelling or capitalization mistakes.	Beginning Steps No evidence of proofreading or errors corrected; more than 6 spelling and capitalization mistakes.

Subjects:

(General)

Types:

Project

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