iRubric: Advertisement Essay rubric

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Advertisement Essay

Find an advertisement (may be any type of media, but you must provide a copy or link). Write a one page paper analyzing the ad. What tactics does the company use to lure consumers into buying their products? How do you know? Use specific examples to back up your claim. This paper is due in one week and will count as 10 points. The paper should be in standard APA format (typed, double-spaced, 12pt, Times New Roman). Remember to put your name and section number on the top!

Rubric Code: YB2765

By scaccia1

Ready to use

Public Rubric

Subject: English

Type: Writing

Grade Levels: Undergraduate

Enter rubric title Enter rubric description
	Poor 1 pts	Fair 2 pts	Good 3 pts	Great 4 pts
Pathos	Poor Did not give any explanation/analysis	Fair Gave minimal explanation/analysis but defined pathos	Good Gave an adverage explanation/analysis of the pathos but did not define pathos	Great Gave in-depth explanation/analysis of the pathos and a definition of pathos
Logos Enter description	Poor Did not give any explanation/analysis	Fair Gave minimal explanation/analysis but defined logos	Good Gave an adverage explanation/analysis of the pathos but did not define logos	Great Gave in-depth explanation/analysis of the pathos and a definition of logos
Ethos	Poor Did not give any explanation/ananalysis	Fair Gave minimal explanation/analysis but defined ethos	Good Gave an average explanation/analysis of the pathos but did not define ethos	Great Gave in-depth explanation/analysis of the pathos and a definition of logos
Other Techniques	Poor Did not give any explanation/analysis	Fair Gave minimal examples of other persuasive techniques	Good Gave an average explanation and analysis of other persuasive techniques	Great Gave an indepth definition and analysis of the ad using other persuasive techniques.
Length Enter description	Poor Did not hand in	Fair Less than half a page	Good Between a half and 2/3 of a page	Great At least one full page
Spelling, grammar and formatting Enter description	Poor Serious spelling and grammar mistakes.	Fair Many spelling and grammar mistakes	Good Some spelling or grammar mistakes.	Great Very little (or no) spelling or grammar mistakes.
Handed in ad	Poor Did not hand in ad or link	Fair	Good	Great Handed in ad or link