iRubric: Soap Making Project rubric

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Soap Making Project

Marketing Project

The production and marketing of homemade soap.

Rubric Code: YAW72C

By elevroney

Ready to use

Public Rubric

Subject: Chemistry

Type: Project

Grade Levels: 9-12

Marketing- 60pts
	Excellent (N/A)	Good (N/A)	Average (N/A)	Below Average (N/A)	Poor (N/A)
Research/ Work Cited out of 10 points	Excellent Noodle tools format is followed. Work cited slide is page organized. More than four reliable sources are cited, including at least one non-electronic source. 10-9	Good Noodle tools format is followed. Work cited slide is page organized. A minimum of four reliable sources are cited, including at least one non-electronic source. 8-7	Average Formatting maybe off. Less than four sources are used, or does not include a non-electronic source. One or more references may be questionable. 6-5	Below Average Format is off. Only one or two listed and the references are questionable. 4-3	Poor Missing reference page. One or no references listed. References are questionable. 2-1
Logo out of 15 points	Excellent Logo is original, eye catching, colorful, well designed, and neat. Size guidelines were followed. 15-13	Good Logo is original, but may lack an elements of good design aesthetics like: neatness, appeal, or color. Size guidelines were strictly followed. 12-10	Average Logo may lack originality,or lacks a few elements of good design aesthetics like: neatness, appeal, or color. Size guidelines were not strictly followed. 9-7	Below Average Logo lacks originality, and lacks many elements of good design aesthetics like: neatness, appeal, or color. Size guidelines were not strictly followed. 6-4	Poor Logo lacks originality, and lacks elements of good design aesthetics like: neatness, appeal, or color. Size guidelines were not followed. 3-1
Company Name out of 15 points	Excellent Name is creative, easy to remember and appropriate. Name design is eye catching, colorful, well designed, and neat. Size guidelines were followed. 15-13	Good Name is creative but not easily remembered or difficult to say. Name design may lack an elements of good design aesthetics like: neatness, appeal, or color. Size guidelines were strictly followed. 12-10	Average Name may lack creativity or is not easily remembered or difficult to say. Name design may lack originality,or lacks a few elements of good design aesthetics like: neatness, appeal, or color. Size guidelines were not strictly followed. 9-7	Below Average Name lacks creativity and is not easily remembered or difficult to say. Name design lacks many elements of good design aesthetics like: neatness, appeal, or color. Size guidelines were not strictly followed. 6-4	Poor Name lacks creativity and is not easily remembered and difficult to say. Name is not appropriate. Name design lacks elements of good design aesthetics like: neatness, appeal, or color. Size guidelines were not followed. 3-1
Marketing Strategy out of 15 points	Excellent Determined the target market, designed packaging, scent,Logo, Name and soap contents to appeal to target audience 15- 13	Good Determined the target market, packaging is influenced target audience but not specifically designed for the audience. Scent, Logo, name,and soap contents appeal to audience 12-10	Average Determined the target market, packaging is well-done but not geared toward the audience. Scent, Logo, name or soap contents may lack appeal to audience. 9-7	Below Average Target market was not determined, but the packaging is acceptable. Scent, Logo, name, and soap contents may lack appeal to audience. 6-4	Poor Target market was not determined and the packaging is poor. Scent, Logo, name,and soap contents lack appeal to audience. 3-1
Advertising Campaign (Feedback)) out of 5	Excellent Excellent response to display, packaging, presentation, videos and other components of the marketing of the soap 5	Good Good response to display, packaging, presentation, videos and other components of the marketing of the soap 4	Average Fair response to display, packaging, presentation, videos and other components of the marketing of the soap 3	Below Average Largely mixed response to display, packaging, presentation, videos and other components of the marketing of the soap 2	Poor Poor response to display, packaging, presentation, videos and other components of the marketing of the soap 1
Video (Science) - 60 Points
	Excellent (N/A)	Good (N/A)	Average (N/A)	Below Average (N/A)	Poor (N/A)
Content/Information out of 20	Excellent The science behind the production of soap is correct, including making the soap and the ester fragrance as support for the advertisement. Include the type of fat used in making the soap as well as the fragrance, and what was used to make the fragrance – with appropriate explanation. The content presented is complete and informative. It is presented in ways that are interesting and an efficient. 15-13	Good The science behind the production of soap is mostly correct, including making the soap and the ester fragrance as support for the advertisement. Include the type of fat used in making the soap as well as the fragrance, and what was used to make the fragrance – with appropriate explanation. The content presented is complete and informative. It is presented in a standard way with some inefficiency. 12-10	Average The science behind the production of soap is somewhat correct. The content presented has some of the information necessary or is presented in a way that is confusing. The link between the science and advertisement is unclear. 9-7	Below Average The science behind the production of soap is contains some mistakes. The content presented does not have enough information for its intended audience or is very confusing.The link between the science and advertisement is missing. 6-4	Poor The science behind the production of soap is contains major mistakes. The content presented lacked complete information and was very confusing for its intended audience. 3-1
Graphic out of 15	Excellent Graphics go well with the text and there is a good mix of information and graphics. 10-9	Good Graphics go well with the text, but some may they distract from the information presented. 8-7	Average Graphics go well with the text, but there are too few or they are distracting.The video may rely too heavily on spoken information. 6-5	Below Average Graphics do not go well with the accompanying information or appear to be randomly chosen. Too much face on speaking is present in the video. 4-3	Poor Few if any graphics, mostly face on speaking. 2-1
Eye Contact and Elocution out of 10	Excellent Presenter maintains eye contact and seldom refers to notes. Presenter uses a clear voice and correct, precise pronunciation of all words so that the audio is clear and easy to understand. 10-9	Good Presenter maintains eye contact most of the time but occasionally returns to notes. Voice is clear. Presenter pronounces most words correctly. 8-7	Average Presenter maintains eye contact most of the time but frequently returns to notes. Voice generally clear but is sometimes low. Presenter pronounces many terms correctly. Audience members have difficulty hearing presentation. 6-5	Below Average Presenter frequently refers to notes. Voice often low. Presenter pronounces many terms incorrectly. Audience members have difficulty hearing presentation. 4-3	Poor Presenter reads all of the report with no eye contact. Mumbles, incorrectly pronounces terms, and speaks too quickly or quietly for audience to understand. 2-1
Time Requirement out of 5	Excellent Met the 2 minute time requirement. 5	Good Missed the time two minute time requirement by 30 seconds. 4	Average Missed the time two minute time requirement by 45 seconds. 3	Below Average Missed the time two minute time requirement by 1 minute. 2	Poor Missed the time two minute time requirement by 1 and half minutes. 2
Work Cited out of 10	Excellent More than four reliable sources are cited, including at least one non-electronic source. 10-9	Good A minimum of four reliable sources are cited, including at least one non-electronic source. 8-7	Average Less than four sources are used, or does not include a non-electronic source. One or more references may be questionable. 6-5	Below Average Only one or two listed and the references are questionable. 4-3	Poor One or no references listed. References are questionable. 2-1
Commercial- 60pts
	Excellent (N/A)	Good (N/A)	Average (N/A)	Below Average (N/A)	Poor (N/A)
Product name Out of 5	Excellent Has a catchy and memorable names. Both the product name and the company name are featured in the commercial. The names are original. 5	Good Has fairly catchy and memorable names. Both the product name and the company name are in the video but not featured in the commercial. The names are original. 4	Average The company name is the same as the product, but the name is fairly original. The name is featured in the video. 3	Below Average The company name is the same as the product, and the name may not be featured in the video. The name is unoriginal. 2	Poor Does not have a name company name or a product name, or the names are not featured in the video. The name(s) is unoriginal. 1
Time Out of 5	Excellent Timing was just right (between 30 and 45 sec), time was used effectively. 5	Good Timing was just about right (over or under by 5 secs), time was used effectively. 4	Average The commercial was went over or was under the required time by 10 seconds. 3	Below Average The commercial was went over or was under the required time by 15 seconds. 2	Poor The commercial was went over or was under the required time by 20 seconds. 1
Overall Originality Out of 10	Excellent The dialogue is very engaging and memorable. The visuals and eye-catching. The video is dynamic and visually pleasing. The video concept does not mimic to current commercials. 10-9	Good The dialogue is fairly engaging and memorable. The visuals and eye-catching. The video is sometimes a bit static but is dynamic overall and visually pleasing. Components of the video concept are similar to current commercials. 8-7	Average The dialogue is okay. The visuals and work for the concept but could use improvement. The video is a bit static but has dynamic components. Components of the video concept are similar to current commercials. 6-5	Below Average The dialogue is seems unplanned. The visuals need work. The video is a bit static but has dynamic components. Components of the video concept are fairly similar to current commercials. 4-3	Poor The dialogue is badly ad-libbed and unplanned. The visuals need serious work. The video is static. Components of the video concept are very similar to or the same as current commercials. 2-1
Content out of 10	Excellent The content presented is complete and informative. It is presented in ways that are interesting and an efficient. 10-9	Good The content presented is complete and informative. It is presented in a standard but efficient way. 8-7	Average The content presented has some of the information necessary but the presentation may lack imagination or it maybe confusing. 6-5	Below Average The content presented does not have enough information for its intended audience but the presentation lacks imagination and it maybe confusing. 4-3	Poor The content presented lacked complete information and was very confusing and or it was a direct copy of an existing commercial. 2-1
Storyboard out of 5	Excellent It is clear that the storyboard was to design & develop commercial (planning content, direction (flow), structure, and sequence). The final product represented by storyboard. 5	Good It is clear that the storyboard was to design & develop commercial (planning content, direction (flow), structure, and sequence). The final product was linked to the by storyboard but not clearly represented by the storyboard. 4	Average It is somewhat clear that the storyboard was to design & develop commercial (planning content, direction (flow), structure, and sequence). The final product was somewhat linked to the by storyboard but not clearly represented by the storyboard. 3	Below Average A storyboard was created but is not at all linked to the final project. 2	Poor No storyboard was created. 1
Music out of 5	Excellent Music is chosen from a royalty free resource. Music enhances commercial content. Music is properly credited. 5	Good Music is chosen from a royalty free resource. The music generally enhances the commercial content, but is a bit distracting at times. Music is properly credited. 4	Average Music is chosen from a royalty free resource. The music generally enhances the commercial content, but is very distracting at times. Music is properly credited. 3	Below Average Music is chosen from a royalty free resource. The music is distracting. Music is properly credited. 2	Poor Music is not chosen from a royalty free resource. The music is distracting. Music is not properly credited. 1
Elements/ Overall Commercial Content Ad Strategy Props Music Credits out of 20	Excellent The essential elements that make a good commercial are presents. The commercial is original, the commercial concept and marketing strategy is clear. Commercial includes all relevant information. Audio and video is creative and clear. 20-17	Good The essential elements that make a good commercial are presents. The commercial is fairly original, the commercial concept and marketing strategy is fairly clear. Commercial includes all relevant information. Audio and video is creative and clear. 16-13	Average Most of the essential elements that make a good commercial are presents. The commercial may lack originality, the commercial concept and marketing strategy is somewhat clear. Commercial includes most of the relevant information. Audio and video is creative but lacks clarity. 12 -9	Below Average A few of the essential elements that make a good commercial are presents. The commercial lacks originality, the commercial concept and marketing strategy is somewhat clear. Commercial includes some of the relevant information. Audio and video lacks creativity and lacks clarity. 8 -5	Poor Few of the essential elements that make a good commercial are presents. The commercial lacks originality, the commercial concept and marketing strategy is unclear. Commercial includes little of the relevant information. Audio and video lacks creativity and lacks clarity 4-1

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Chemistry Soap Making Project

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