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iRubric: Business Plan rubric

iRubric: Business Plan rubric

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Business Plan 
BUSI2750 - Final Project Rubric
Dragon's Den & Business Plan
Rubric Code: Y873XC
By edibartolo
Draft
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Business Plan Rubric
  Developing

1 pts

Competent

2 pts

Professional

3 pts

Executive Summary

Intro
Mission/Vision
Objectives
Developing

Little or no evidence that the directions for completing this section have been followed.

Mission and Vision is unclear.
Overview of the presentation to wordy, lengthy, and lacks interest
Competent

Evidence that some of the directions for completing this section have been followed.

Mission and Vision has been stated.
Overview of presentation is somewhat concise.
Professional

The directions for completing this section have been followed.


Clear Mission and Vision has been stated.
Overview of presentation is concise.
Market Anlysis

Geographical Location
Target Market
Target Audience
Advertising
Niche areas
Trends and Growth
Developing

Little or no evidence that the criteria has been met

Unclear analysis- only one or two of the criteria have been met.
The information is limited and vague
Competent

Some of the criteria has been met

The analysis is clear and includes most of the criteria.
The details are somewhat engaging to the audience
Professional

It is evident this team has prepared a thorough Market Analysis

The analysis includes most or all or the criteria.
The details are informative and engaging
Business Descripiton

Detailed Description of the physical area of the business
Developing

The description is limited and vague.

Very few criteria have been met
Competent

The description includes some of the criteria.

Evidence shows that some of the directions for completing this section have been met
Professional

The description is detailed and inclusive of most or all criteria.

The directions for completing this section have been followed.
Merchandising

Merchandising
Draw- in
Departments
Cash Areas
Developing

Little or no evidence that the directions for completing this section have been followed
Merchandising is limited Merchandising strategies or tools do not appear.
Competent

Evidence show that some of the directions for completing this sections have been met.
Some merchandising strategies and tools have been incorporated
Professional

The directions for completing this section have been met.
The merchandising strategies and tools are evident here.
Human Resouces

Adequate Staff
Staff needs
Developing

Little or no evidence that the directions for completing this section have been followed.
Competent

Evidence that some of the directions for completing this section have been followed.
Professional

The directions for completing this section have been followed.
Presentation Style

Developing

The presentation lacks enthusiasm and/or focus.
Competent

The presentation has focus and group members display ethusiasm in their business plan.
Professional

The presentation is sufficently enthusiastic and focused to convince venture captialists to invest in the company.
Preparedness

Includes questioning from audience
Developing

The group is unprepared to present or defend their business case in the Dragon's Den format.
Competent

The group was prepared for a relatively straightforward Dragon's Den session.
Professional

The group was fully prepared for the Dragon's Den session.
Visual Aides

Developing

No visual aides or props used

- OR -

Visual aides and props used do not promote the business case
Competent

Visual aides and props used somewhat enhance the business case.
Professional

Visual adies and props used greatly enhance understanding of the business case.




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