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iRubric: Presentation Rubric

iRubric: Presentation Rubric

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Presentation Rubric 
Presentation Rubric
Rubric for evaluating student presentations. Can be applied to any presentation. Adopted from http://www.ncsu.edu/midlink/rub.pres.html
Rubric Code: Y756WX
By julieeprice
Ready to use
Public Rubric
Subject: (General)  
Type: Presentation  
Grade Levels: Undergraduate, Graduate

Powered by iRubric Presentation Rubric
100 %
  Poor

(N/A)

Fair

(N/A)

Good

(N/A)

Excellent

(N/A)

Organization/Rationale

30 points
Poor

Audience cannot understand presentation because there is no sequence of information.
Rationale behind key ideas is not expressed
Fair

Audience has difficulty following presentation because student jumps around. Rationale is touched on but not clearly expressed
Good

Student presents information in logical sequence. Rationale behind campaign ideas is expressed clearly.
Excellent

Student presents information in logical, interesting sequence which audience can follow. Rationale of campaign is clearly expressed with persuasive tone
Knowledge/Creative Brief

30 points
Poor

Student does not have grasp of client's prior campaigns; student cannot answer questions about subject.
Student has difficulty explaining concepts from creative brief
Fair

Student is uncomfortable with information and is able to answer only basic questions related to client. Student explains creative brief superficially
Good

Student has knowledge of client, and client's ad history. Student explains main idea behind campaign and key elements of creative brief
Excellent

Student demonstrates full knowledge of client by answering all class questions with explanations. Student confidently explains creative concepts in campaign with elaboration
Layouts

30 points
Poor

Student shows layout and design concepts without much explanation or confidence. Unable to answer client's questions
Fair

Student shows layouts without much explanation. A few design mistakes or inconsistency of message. Difficulty in explaining execution of campaign.
Good

Student explains concept and design principles of ads and key message directed to target audience. A few insignificant mistakes in design but able to defend campaign
Excellent

Student clearly explains overall concept and design principles of each ad and how the key message is expressed. Student is persuasive and able to defend design choices. Designs are interesting and creative
Eye Contact

10 points
Poor

Student reads all of report with no eye contact.
Fair

Student occasionally uses eye contact, but still reads most of report.
Good

Student maintains eye contact most of the time but frequently returns to notes.
Excellent

Student maintains eye contact with audience, seldom returning to notes.



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