iRubric: Business Plan Grading Rubric (Written)

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Business Plan Grading Rubric (Written)

Business Proposal Rubric

Rubric Code: XXWWA6B

By MissK001

Draft

Private Rubric

Subject: Business

Type: Project

Grade Levels: 9-12

Business Plan Rubric
	Poor /Lacking Info 0 pts	Sufficient 20 pts	Proficient 30 pts	Advanced 40 pts
Introductory Elements Executive Summary and Cover Page	Poor /Lacking Info Introductory elements of Executive Summary and Cover Page were omitted and/or contained errors.	Sufficient Introductory elements of Executive Summary and Cover Page were included but contained errors.	Proficient Introductory elements of Executive Summary and Cover Page were included and completed correctly, including an executive summary.	Advanced Introductory elements of Executive Summary and Cover Page were included and completed correctly, including a detailed executive summary that thoroughly summarizes the business.
Overview Brief description of the project	Poor /Lacking Info An overview of the company is not provided.	Sufficient An overview of the company is provided but is lacking significant pieces of the requested information.	Proficient An overview of the company is provided which includes a large portion but not all of the requested information.	Advanced An overview of the company is provided which includes information regarding the reason for starting, basic activity, company focus, goods and/or services provided, primary customers, and location.
Rationale Why is the project worth creating? What need will it serve? What problems will it address?	Poor /Lacking Info Provides incomplete information regarding the reason(s) why the product is being created, what needs it will serve, and problems it will address or missing one or more of these sections completely.	Sufficient Provides somewhat complete information regarding the reason(s) why the product is being created, what needs it will serve, and problems it will address.	Proficient Provides fairly complete information regarding the reason(s) why the product is being created, what needs it will serve, and problems it will address.	Advanced Provides complete information regarding the reason(s) why the product is being created,what needs it will serve, and problems it will address.
Audience Who will read/use your project, who are your customers, what do they want/need? Level of education they have?	Poor /Lacking Info Marketing of the product was partially discussed but lacked mention of any specific information.	Sufficient Marketing of the product was partially discussed including some but not all of the following: identification of the target market, customer needs and product characteristics.	Proficient Marketing of the product was somewhat discussed including the identification of the target market, customer needs and product characteristics.	Advanced Marketing of the product was thoroughly discussed including the identification of the target market, customer needs and product characteristics.
Product Scope Outline specific details of the business plan	Poor /Lacking Info Outlining specific details of the Product/Service mix was incomplete or missing. Explanation of what your products will do is missing or incomplete.	Sufficient Outlining specific details of the Product/Service mix was partially discussed and seemed to lack detail. Explanation of what your products will do was lacking many details.	Proficient Outlining specific Product/Service mix was somewhat discussed and may have included complete details. Explanation of what your product(s) will do was lacking some details.	Advanced Outlining specific Product/Service mix was clearly discussed in detail which included all expected information. Includes explanation of what your products will do.
Project Personnel Qualifications of MGT team and explanation of goals as to how things will be done. Who will work on the project?	Poor /Lacking Info No form of business ownership was included in the plan. No explanation of methods of doing things or who will work on what part of the project.	Sufficient Form of business ownership was chosen. Very little explanation of how things will be done or who will work on what part of the project.	Proficient Form of business ownership was chosen and defined. Some explanation of how things will be accomplished and by whom is discussed.	Advanced Form of business ownership was chosen, defined, and reasoning was given for the choice of tasks involved. Thorough explanation of how things will be accomplished and who will make sure the task will be completed.
Timeline Calendar filled out for each member to complete their part of the project on time. Includes details of each member.	Poor /Lacking Info Timeline is not included or minimal information filled out on the timeline sheets for the two weeks. Hi lighting is not done or is inc.	Sufficient Timeline is included but very little information for task completion and group members responsibilities is evident. Hi lighting is used very little.	Proficient Timeline is included and some information for task completion and group members responsibilities is evident. Hi lighting is somewhat used.	Advanced Timeline is included and all information for task completion and group members responsibilities is easily ascertained. Hi lighting is used well.
Evaluation Evaluation of the success of the product and how to measure success.	Poor /Lacking Info No evaluation was included or gave minimal information given. Incomplete.	Sufficient Evaluation of the success of the product and how success will be measured is mentioned but a lot of crucial information is omitted.	Proficient Evaluation of the success of the product and how the success will be measured is somewhat explained. Some crucial information is included.	Advanced Evaluation is well written and included all necessary details. Success of the product is measurable and well explained.
Resources and Resource Needs What resources does personnel bring to the project? Does the project need specific resources or needs to be ready to present effectively and successfully?	Poor /Lacking Info No list of resources that personnel brings to the project. Does not include specific resources or needs to be ready to present effectively and successfully.	Sufficient List of resources that personnel brings to the project is mentioned. Specific resources or needs to be ready to present effectively and successfully is incomplete or lacks pertinent information.	Proficient List of resources that personnel brings to the project is somewhat mentioned. Specific resources or needs to be ready to present effectively and successfully is somewhat mentioned. Some crucial information is missing.	Advanced List of resources that personnel brings to the project includes all relevant information. All information on specific resources or needs to be ready to present effectively and successfully included.
Learning Goals What does your group hopes to learn by doing this project?	Poor /Lacking Info No discussion of what your group hopes to learn by doing the project.	Sufficient What your group hopes to learn by completing the assignment was partially discussed.	Proficient What your group hopes to learn by doing this project is fairly well discussed.	Advanced Discussion of what your group hopes to learn is thoughtfully and thoroughly discussed.
Writing Skills	Poor /Lacking Info Mechanics errors on every page. Writing style lacks clarity to the point of not being understandable.	Sufficient Fair number of mechanics errors. Writing style sometimes lacks clarity for reader.	Proficient Occasional mechanics errors. Writing style is easy for reader to follow.	Advanced No writing mechanics errors; writing style is easy for reader to follow.

Subjects:

Business

Types:

Project

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