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iRubric: Radio Promotional Spot rubric

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Radio Promotional Spot Radio PSA Short announcement to inform and attract audiences for a station’s own programming, to create community awareness of the station or of particular programs, or to create or reinforce the station’s image in the community. Length: 30 or 60 seconds Rubric Code: XXBBBXX By aquaneer Ready to use Public Rubric Subject: Communication Type: (Other) Grade Levels: 9-12

Radio Promotional Spot
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Message	Poor The message failed to inform, attract or create awareness to any program, or event in the community brought by the station. Message was not able to be understood.	Fair The message only slightly informormed, attracted or created awareness to any program, or event in the community brought by the station. Message was able to be understood but was confusing.	Good The message was able to inform, attract or create awareness to a program or event in the community brought by the station. Message was clear but some information was confusing.	Excellent The message was able to inform, attract or create awareness to a program or event in the community brought by the station. Message was clear.
Production	Poor Tone and voice rarely convey emotions or enthusiasm. Recording is unclear and/or not loud enough to be heard. Background sounds and effects absent or distract from the Promotions message.	Fair Tone and voice frequently convey emotions or enthusiasm. Most of the recording is clear and loud enough to be heard. Background sounds and effects sometimes distract from the Promotions message.	Good Tone and voice frequently convey emotions and enthusiasm. The recording is clear and loud enough to be heard. Background sounds and effects usually blend with the promotions message.	Excellent Tone and voice convey emotions and enthusiasm. The recording is clear and loud enough to be heard. Background sounds and effects blend with the promotions message.
Time Limit	Poor Unacceptable time limit	Fair Less than time given	Good Met time limit but didn't use time effectively.	Excellent Stayed within limits and made excellent use of the recording length.