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iRubric: Persona Profile Presentation 2018 rubric

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Persona Profile Presentation 2018 
Persona Profile Presentation
Rubric for evaluating persona profile presentations course 2018 HTM 5000
Rubric Code: XX83493
By rachavez
Ready to use
Public Rubric
Subject: (General)  
Type: Presentation  
Grade Levels: Graduate

Powered by iRubric Presentation Rubric
  CL

3 pts

L

2 pts

PL

1 pts

NL

0 pts

Verbal & Non-verbal Skills
15 %
Personal Presentation/Appearance

CL

The student has a personal presentation according with the simulation; taking in consideration three aspects: Formal appearance, Clean & neat appearance and correct use of accessories .
L

The student has a personal presentation according with the simulation; taking in consideration at least two of the three aspects: Formal appearance, Clean & neat appearance and correct use of accessories
PL

The student has a personal presentation according with the simulation; taking in consideration at least one of the three aspects: Formal appearance, Clean & neat appearance and correct use of accessories
NL

The student doesn't have a personal presentation according with the simulation; No consideration for any aspect such as: Formal appearance, Clean & neat appearance and correct use of accessories
Articulation

CL

Uses a clear voice
Pronounces terms correctly and correct, precise
All audience members can hear presentation.
L

Voice is clear.
Pronounces most words correctly.
Most audience members can hear presentation.
PL

Voice is low.
Incorrectly pronounces terms.
Presentation is not completely heard
NL

Incorrectly pronounces terms
Speaks too quietly some
students are unable to hear
Eye Contact

CL

Maintains eye contact with audience.
Doesn't uses memory aids.
L

Maintains eye contact most of the time
Rarely uses memory aids
PL

Student occasionally uses eye contact,
Frequently uses memory aids
NL

Reads all of report with no eye contact with the audience
Creativity / WOW Factor
30 %
Communicating in a Different Way

CL

Created presentation is interesting, new, or helpful, making an original contribution that includes identifying a previously issue, or purpose.
L

Created presentation is interesting, making an original contribution for its intended purpose
PL

Created presentation serves its intended purpose
NL

Created presentation does not serve its intended purpose
Wow Factor

CL

Presentation includes the three qualities of the WOW Factor:

1. Wonderful
2. Outstanding
3. Way Beyond What you ever Expected
L

Presentation includes two of three qualities of the WOW Factor:

1. Wonderful
2. Outstanding
3. Way Beyond What you ever Expected
PL

Presentation includes at least one of three qualities of the WOW Factor:

1. Wonderful
2. Outstanding
3. Way Beyond What you ever Expected
NL

Presentation do not includes any of the the three qualities of the WOW Factor
Persona Profile
35 %
Persona Profie A

CL

Student presents four elements of the persona profile:
1.Background info
2.Goals & Challenges
3.Quotes & Objections
4.Mkt message & Elevator Pitch
L

Student presents three of four elements of the persona profile: 1.Background info
2.Goals & Challenges
3.Quotes & Objections
4.Mkt message & Elevator Pitch
PL

Student presents two of four elements of the persona profile: 1.Background info
2.Goals & Challenges
3.Quotes & Objections
4.Mkt message & Elevator Pitch
NL

Student presents less than two elements of the persona profile: 1.Background info
2.Goals & Challenges
3.Quotes & Objections
4.Mkt message & Elevator Pitch
Persona Profile B

CL

Student presents four elements of the persona profile:
1.Background info
2.Goals & Challenges
3.Quotes & Objections
4.Mkt message & Elevator Pitch
L

Student presents three of four elements of the persona profile: 1.Background info
2.Goals & Challenges
3.Quotes & Objections
4.Mkt message & Elevator Pitch
PL

Student presents two of four elements of the persona profile: 1.Background info
2.Goals & Challenges
3.Quotes & Objections
4.Mkt message & Elevator Pitch
NL

Student presents less than two elements of the persona profile: 1.Background info
2.Goals & Challenges
3.Quotes & Objections
4.Mkt message & Elevator Pitch
Persona Profile C

CL

Student presents four elements of the persona profile:
1.Background info
2.Goals & Challenges
3.Quotes & Objections
4.Mkt message & Elevator Pitch
L

Student presents three of four elements of the persona profile: 1.Background info
2.Goals & Challenges
3.Quotes & Objections
4.Mkt message & Elevator Pitch
PL

Student presents two of four elements of the persona profile: 1.Background info
2.Goals & Challenges
3.Quotes & Objections
4.Mkt message & Elevator Pitch
NL

Student presents less than two elements of the persona profile: 1.Background info
2.Goals & Challenges
3.Quotes & Objections
4.Mkt message & Elevator Pitch
Persona Profile D

CL

Student presents four elements of the persona profile:
1.Background info
2.Goals & Challenges
3.Quotes & Objections
4.Mkt message & Elevator Pitch
L

Student presents three of four elements of the persona profile: 1.Background info
2.Goals & Challenges
3.Quotes & Objections
4.Mkt message & Elevator Pitch
PL

Student presents two of four elements of the persona profile: 1.Background info
2.Goals & Challenges
3.Quotes & Objections
4.Mkt message & Elevator Pitch
NL

Student presents less than two elements of the persona profile: 1.Background info
2.Goals & Challenges
3.Quotes & Objections
4.Mkt message & Elevator Pitch
Awasi Hotel Profiles
20 % ONLY THE TEACHER
Persona Profile

CL

Student presents four elements of the persona profile:

1.Background info
2.Goals & Challenges
3.Quotes & Objections
4.Mkt message & Elevator Pitch
L

Student presents three of four elements of the persona profile: 1.Background info
2.Goals & Challenges
3.Quotes & Objections
4.Mkt message & Elevator Pitch
PL

Student presents two of four elements of the persona profile: 1.Background info
2.Goals & Challenges
3.Quotes & Objections
4.Mkt message & Elevator Pitch
NL

Student presents less than two elements of the persona profile: 1.Background info
2.Goals & Challenges
3.Quotes & Objections
4.Mkt message & Elevator Pitch
Kotler Profiles

CL

Student presents MKT segmentation using four variables:
1.Geographic
2.Demographic
3.Socioeconomic
4.Buying Situations
L

Student presents MKT segmentation using three of four variables: 1.Geographic
2.Demographic
3.Socioeconomic
4.Buying Situations
PL

Student presents MKT segmentation using two of four variables: 1.Geographic
2.Demographic
3.Socioeconomic
4.Buying Situations
NL

Student presents MKT segmentation using at least one of four variables: 1.Geographic
2.Demographic
3.Socioeconomic
4.Buying Situations



Keywords:
  • Presentation

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