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iRubric: Persona Profile Presentation rubric

iRubric: Persona Profile Presentation rubric

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Persona Profile Presentation 
Presentation Rubric
Rubric for evaluating persona profile presentations
Rubric Code: RX294W6
By rachavez
Ready to use
Public Rubric
Subject: (General)  
Type: Presentation  
Grade Levels: Graduate

Powered by iRubric Presentation Rubric
  CL

4 pts

L

3 pts

PL

2 pts

NL

0 pts

Personal Presentation/Appearance
2 pts

CL

The student has a personal presentation according with the simulation; taking in consideration three aspects: Formal appearance, Clean & neat appearance and correct use of accessories .
L

The student has a personal presentation according with the simulation; taking in consideration at least two of the three aspects: Formal appearance, Clean & neat appearance and correct use of accessories
PL

The student has a personal presentation according with the simulation; taking in consideration at least one of the three aspects: Formal appearance, Clean & neat appearance and correct use of accessories
NL

The student doesn't have a personal presentation according with the simulation; No consideration for any aspect such as: Formal appearance, Clean & neat appearance and correct use of accessories
Articulation
2 pts

CL

Uses a clear voice
Pronounces terms correctly and correct, precise
All audience members can hear presentation.
L

Voice is clear.
Pronounces most words correctly.
Most audience members can hear presentation.
PL

Voice is low.
Incorrectly pronounces terms.
Presentation is not completely heard
NL

Incorrectly pronounces terms
Speaks too quietly some
students are unable to hear
Eye Contact
2 pts

CL

Maintains eye contact with audience.
Rarely returns to notes.
L

Maintains eye contact most of the time
Frequently returns to notes.
PL

Student occasionally uses eye contact,
Still reads most of report.
NL

Reads all of report with no eye contact with the audience
Subject Knowledge
3 pts

CL

Student demonstrates full knowledge (more than required) by answering all class questions with explanations.
L

Student is at ease with questions and answers,
but does not elaborate.
PL

Student is uncomfortable with information
Able only to answer some questions.
NL

Student does not have grasp of information Student cannot answer questions about subject.
Market Segmentation
3 pts

CL

Student presents MKT segmentation using four variables: Geographic, Demographic, Socioeconomic, Psychographics.
L

Student presents MKT segmentation using three of four variables: Geographic, Demographic, Socioeconomic, Psychographics.
PL

Student presents MKT segmentation using two of four variables: Geographic, Demographic, Socioeconomic, Psychographics.
NL

Student presents MKT segmentation using at least one of four variables: Geographic, Demographic, Socioeconomic, Psychographics.
Persona Profile Awasi
4 pts

CL

Student presents four elements of the persona profile: Background info + Goals & Challenges + Quotes & Objections + Mkt message & Pitch elevator
L

Student presents three of four elements of the persona profile: Background info + Goals & Challenges + Quotes & Objections + Mkt message & Pitch elevator
PL

Student presents two of four elements of the persona profile: Background info + Goals & Challenges + Quotes & Objections + Mkt message & Pitch elevator
NL

Student presents less than two elements of the persona profile: Background info + Goals & Challenges + Quotes & Objections + Mkt message & Pitch elevator
Persona Profile
4 pts

CL

Presents four completed persona profiles completed, using the hubspot template
L

Presents at least three completed persona profiles completed, using the hubspot template
PL

Presents at least two completed persona profiles completed, using the hubspot template
NL

Presents at less than two completed persona profiles completed, using the hubspot template



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  • Presentation

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