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iRubric: Geography-Primary, Secondary Teritary AD rubric

iRubric: Geography-Primary, Secondary Teritary AD rubric

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Geography-Primary, Secondary Teritary AD 
MAGAZINE ADVERTISEMENT
Students will create a magazine advertisement using persuasive and effective advertising techniques; complete with logo and word choice. Students also will provide written work, stating how the business will be set up, rules that will apply to the business, who and what the business owners will be doing, the supplies that will be needed, and how much was invested in the business.
Rubric Code: XX59B2C
By MelanieLeSage
Ready to use
Public Rubric
Subject: English  
Type: Assessment  
Grade Levels: K-5, 9-12

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  Not Yet Meeting Expectations

4 pts

Below Expectations

6 pts

Meets Expectations

8 pts

Exceeds Expectations

10 pts

WORD CHOICE

Not Yet Meeting Expectations

Information about the product is vague and lacks spice. The ad bores the reader.
Below Expectations

Information does not directly relate to product. Is not completely unique, and could be much more persuasively strong.
The ad is good, but not great.
Meets Expectations

Information about the product relates directly to product and catches the reader's attention to persuade them into purchasing the product.
The ad is interesting.
Exceeds Expectations

Slogan relates directly to product.
Unique, easily remembered.
Encourages the reader to purchase the product right away!
The ad is exciting.
GRAPHIC FEATURE/ Images

Not Yet Meeting Expectations

Little variety.
Not unique.
Looks a little messy.
Below Expectations

Graphic is not totally effective.
It look as if it was done hurriedly.
Meets Expectations

Effective use of a graphic feature.
It catches attention, but not right away.
Exceeds Expectations

Highly effective use of graphic feature to grab the reader's attention quickly and communicates the message effectively.
Advertising Technique

Not Yet Meeting Expectations

Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present.
Below Expectations

Product name is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak, advertising technique is vague or uninteresting.
Meets Expectations

Product name is clear
and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present, advertising technique(s) is/are convincing.
Exceeds Expectations

Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, advertising technique(s) is/are strong and attractive.
OVERALL DESIGN

Not Yet Meeting Expectations

Messy, inadequate text Either too sparse or too wordy.
Image is missing or too small, uninteresting or unclear.
No color.
Below Expectations

Layout not balanced.
Images and text unconnected; eye drawn to blanks in presentation. Illustrations minimally effective.
Meets Expectations

Layout balanced with an adequate amount of white space.
Product description complete.
Illustrations clear.
Color is used well.
Exceeds Expectations

Layout simple and balanced with an adequate amount of white space. Excellent description of product in few words.
Illustrations highly effective.
Color is used very effectively.
Reflection

Not Yet Meeting Expectations

Explanation has not answered 4 or more of the reflection questions.
Below Expectations

Explanation has not answered 3 of the reflection questions.
Meets Expectations

Explanation has not answered 1-2 of the reflection questions.
Exceeds Expectations

Explanation includes how the business will be set up, rules that will apply to the business, who and what the business owners will be doing, the supplies that will be needed, and how much was invested in the business.
Neatness/Mechanics

Not Yet Meeting Expectations

Advertisement is somewhat sloppy and could have used much more time to complete. Reflection is typed but has five or more errors.
Below Expectations

Advertisement is somewhat appealing but could have used much more time to complete. Reflection is typed but has 3-4 errors.
Meets Expectations

Advertisement is appealing but could have used a little more time to complete. Reflection is typed but has 1-2 errors.
Exceeds Expectations

Advertisement is very appealing and the use of color enhances the ad making it a desirable service/product to the audience. Reflection is typed with no errors.



Keywords:
  • magazine advertisement, adjectives

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