iRubric: Advertising Project rubric

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Advertising Project

Your task is to create an ad campaign to combat childhood obesity- you must create one poster for a healthy snack in your campaign.

Rubric Code: X8A6W8

By mltham

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Public Rubric

Subject: Humanities

Type: Presentation

Grade Levels: 9-12

Advertising Project
	Level 1 1 pts	Level 2 2 pts	Level 3 3 pts	Level 4 (N/A)
Content of Report (T) -Does the report describe thoughtful use of advertising techniques learned in class? Is there evidence that the campaign will help combat obesity?	Level 1 -The report does not show any thought given towards effective advertising techniques. -The report does not show any thought has been given to the campaign's impact on childhood obesity.	Level 2 -The report shows little thought has been given to effective advertising techniques. -The report shows some thought has been given to making a positive impact on childhood obesity.	Level 3 -Sufficient thought has been given to applying effective advertising techniques, the report indicates sufficient thought has also been given towards mkaing a positive impact on childhood obesity.	Level 4 -The report shows much thought has been given to effective advertising techniques -The report shows much thought has been given to making a positve impact on childhood obesity
Persuasion and Appeal of Ad (A) -Did the group use effective, convincing and persuasive advertising techniques in their poster to persuade a child to want to eat the snack?	Level 1 -It was unclear who your audience was. -Nothing about the advertisement was convincing or useful for selling your product.	Level 2 -Your advertisement did not connect with your intended audience -Very little of the advertisement was convincing to buy your product.	Level 3 -It was somewhat clear who your audience was. -You connected with your audience and provided a convincing argument as to why they should purchase your product.	Level 4 -It was very clear that your ad was intended for elementary school children. -Your ad would clearly connect with elementary school children and would be very persuasive
Choice of Snack (K) Is the choice of snack healthy/nutritious for elementary school children	Level 1 The snack has no nutritional value and would not be recommended for children to consume regularly.	Level 2 The snack has some nutritional value but is not nutritious.	Level 3 The snack is fairly nutritious and would be okay for children to consume on a regular basis.	Level 4 The snack is very nutritious and would be an excellent addition to a child's diet to consume on a regular basis.
Final Presentation (C)) -Each group member is involved in presenting the campaign -The advertisement and use of techniques are explained with clarity	Level 1 -The group did not work together to present the campaign -Ideas in the campaign are not described with any clarity	Level 2 -Some of the group worked together to present the campaign -The campaign is described with little clarity	Level 3 -All group members were involved in the presentation of the campaign -The campaign and techniques used are explained with sufficient clarity	Level 4 -All group members presented the campaign with each member clearly explaining an aspect of the campaign and it's development

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