iRubric: Campaign Ad rubric

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Campaign Ad

Examine propaganda in political ads.

Rubric Code: WXXCAC9

By ssteach2006

Ready to use

Public Rubric

Subject: Political Science

Type: Project

Grade Levels: (none)

Advertising/Electing Leaders
	Poor (N/A)	Fair (N/A)	Excellent (N/A)	Outstanding (N/A)
Signs Message of Campaign Platform is clearly written and organized	Poor 0-10 Signs are poorly put together and lack clarity and advertising techniques. May be missing one or more signs	Fair 11-15 Signs fairly relate to the campaigns' platform but lack clarity, organization and do not use good grammar.	Excellent 16-18 Signs demonstate the opinion of the candidate but lack either clarity, organization, or good grammar	Outstanding 19-20 A complete understanding of the points the signs are displaying; signs are neat and nicely put together
Powerpoint Able to understand the viewpoint the advertisement takes	Poor The ad takes no real stance and the message is not obvious.	Fair The ad still is difficult to understand, however there is a glimpse of what is trying to be delivered.	Excellent The ad has some comprehension as to what is being said, however there is still some confusion.	Outstanding There is complete and easy understanding of the ad and the viewpoint the message is delivering. Slogan is clearly identified.
Delivery of speech/debate Speech or debate is delivered in a clear manner	Poor Speech or debate clearly shows candidate did not practice or prepare for event. Lacks platform and does not get his/her message across.	Fair Speech or debate is not rehearsed well and candidate seems a little 'lost' by the content of debate or speech.	Excellent Speech or debate has good points, and candidate is well rehearsed for questions or explanatinos of platform. However, it lacks strength in persuasion.	Outstanding Speech or debate has excellent quality, gets meaning across to audience in a manner which is interesting and professionally done. Candidate is well informed of platform.
Group Work Group works well together	Poor Group definitely lacks collaboration. Students disagree with each other and do not work out differences.	Fair Group lacks organization and unity. Students do not work well together.	Excellent Group works fairly well together, but lacks strength in all members carrying their 'weight'. Students respect each others' input.	Outstanding Group works well together; all members collaborate and carry the same weight on project. Designated roles are chosen and each group member fulfils his/her responsiblity
Criteria in Powerpoint Pictures, Animation, Organization, Music	Poor Powerpoint lacks two or more of the required criteria and/or organization	Fair Powerpoint is lacking one of required criteria and/or organization.	Excellent Powerpoint contains animation, still pictures of candidate, and is well organized.	Outstanding Powerpoint contains animation, still pictures, candidates' platform and music.

Keywords:

Propaganda

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Project

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