iRubric: Public Service Announcement rubric

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Public Service Announcement

Design and create a 1 minute public service announcement that features a message relating to healthy living. Design a PSA that will catch your audience's attention and convey the spirit of your healthy concept.

Rubric Code: WX7944W

By glovere

Ready to use

Public Rubric

Subject: Arts and Design

Type: Project

Grade Levels: 6-8, 9-12

Public Service Announcement
	Unsatisfactory 5 pts	Fair 6 pts	Good 7 pts	Excellent 10 pts
Score Ratings - vary for each level	Unsatisfactory - score can range from 5 up to but not including 6.	Fair - score can range from 6 up to but not including 7.	Good - score can range from 7 up to but not including 8.	Excellent - score can range from 8 to 10
Message, Audience and Purpose	Unsatisfactory Message is unclear. The message leaves no impression on the view and is inappropriate for the intended audience. The purpose of the PSA is not clear.	Fair The message is clear. The message leaves little impression on the viewer and some aspects are inappropriate for the intended audience.	Good The message is clear. The message leaves an impression on the viewer. The message clearly addresses the intended audience. The purpose of the PSA is clear.	Excellent Message is clear and creative. The message leaves a lasting impression on the viewer. The message is clearly targeted to impact the intended audience. The PSA has a clear and universal purpose.
Support and Details of PSA	Unsatisfactory No researched facts were included to persuade the audience.	Fair Very few researched facts are included to persuade the audience. There is little connection between the support and the message.	Good The PSA is complete with research, statistics, details, and information. The support and details are clearly connected to the message. Some researched facts are included in the PSA to persuade the audience.	Excellent The PSA is complete with researched, statistics, details, information, and other support for the message. The support and details are comprehensive and connected to the message. Everything in the PSA is there for a reason. Many researched facts are included in the PSA to persuade the audience.
Voiceover/Music	Unsatisfactory Voice over and music are missing.	Fair Voice over and music are inappropriate to the public service announcement.	Good Voice over and music are appropriate to the public service announcement.	Excellent Voice over and music are present and appropriate and have an impact on the emotional appeal of the public service announcement.
Creativity and Execution	Unsatisfactory Images, special effects, and superscript communicate basic ideas.	Fair Images, effects and superscript communicate a general creativity. the PSA incorporates a few original ideas.	Good Images, effects, and superscript communicate some creativity. The PSA incorporates many original ideas.	Excellent Images, special effects, and superscript communicate creative ideas and execution. The PSA incorporates innovative and original ideas.

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