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iRubric: Starting A Business Marketing Your Business rubric

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Starting A Business Marketing Your Business Starting A Business Marketing Your Business Each student is going to start up their own business, construct a model of the business, and design a business card, brochure, and newspaper ad. Rubric Code: WC23A6 By rekencito Ready to use Public Rubric Subject: Vocational Type: Project Grade Levels: 9-12

It's My Business! Worth 100 Points
	Poor 0 pts	Fair 10 pts	Good 15 pts	Excellent 20 pts
Business Card 20 pts Name, Contact Information, attractive layout, clear name, title, company identity.	Poor The business card was not completed.	Fair The business card was completed but did not include any of the required parts.	Good The business card was completed but only included some of the required parts.	Excellent The business card was completed and included all of the required parts.
Brochure 20 pts Layout, spelling, contact information, attractive and effective presentation	Poor The brochure was not turned in and therefore will receive the lowest possible grade.	Fair The brochure was 50% complete.	Good The brochure was 75% complete.	Excellent The brochure was 100% completed.
Presentation of Business Concept 20 pts Power Point of the business including analysis, what students learned in the process, products	Poor The presentation of the model was not done and therefore will receive the lowest possible grade.	Fair The presentation was completed, but the student didn't answer any of the posed questions by the teacher.	Good The presentation was completed, but a portion of the required parts were omitted.	Excellent The presentation was completed and the student seemed to understand the purpose or why this project was assigned.
Spelling & Grammar 20 pts Student work has been proofed, errors corrected	Poor The assignment was not turned in and therefore will receive the lowest possible grade.	Fair The business card and brochure had 4 or more spelling mistakes.	Good The business card and brochure had 2-3 spelling mistakes.	Excellent The brochure and business card had 1 or less spelling mistakes.
Marketing and Advertising 20 pts Market research, target marketing, advertising potential, communications	Poor The assignment was not turned in and therefore will receive the lowest possible grade.	Fair The art and desktop publishing was not neat, looks thrown together.	Good The artwork and desktop publishing was not very detailed and the project looked like the student rushed.	Excellent The project was very neat and the art was very detailed. Appealing to future customers.