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MSHCM Writing Assessment Final Project HCM 570 
Rubric Code: W92B65
Draft
Public Rubric
Subject: Health  
Type: Writing  
Grade Levels: Graduate

Powered by iRubric Criteria
  Not Meeting Expectations

(N/A)

Approaching Expectations

(N/A)

Meeting Expectations

(N/A)

Exceeding Expectations

(N/A)

Thesis/Focus: Originality

Not Meeting Expectations

Thesis is missing



0-5 pts
Approaching Expectations

Thesis may be obvious or unimaginative

6-10 pts
Meeting Expectations

Thesis is somewhat orginal


11-15 pts
Exceeding Expectations

Theses develops fresh insight that challenges the reader's thinking

16-20 pts
Thesis/Focus: Clarity

Not Meeting Expectations

-Reader cannot determine thesis & purpose OR thesis has no relation to the writing task
-Paper lacks focus and/or discernible thesis

0-5 pts
Approaching Expectations

-Thesis and purpose are somewhat vague OR only loosely related to the writing task
-Some intelligible ideas, but thesis is weak, unclear, or too broad

6-10 pts
Meeting Expectations

-Identifiable thesis representing adequate understanding of the assigned topic; minimal irrelevant material

11-15 pts
Exceeding Expectations

-Clear, narrow thesis representing full understanding of the assignment; every word counts

16-20 pts
Organization

Not Meeting Expectations

-Organization is missing both overall and within paragraphs. Introduction and conclusion may be lacking or illogical.

0-5 pts
Approaching Expectations

-Organization, overall and/or within paragraphs, is formulaic or occassionally lacking in coherence; few evidendt transitions. Introduction and conclusion may lack logic.

6-10 pts
Meeting Expectations

-Few organizational problems on any of the 3 levels (overall, paragraph, transitions). Introduction and conclusion are effectively related to the whole.

11-15 pts
Exceeding Expectations

-Orgainzation is logical and appropriate to assignment; paragraphs are well-developed and appropriately divided; ideas linked with smooth and effective transitions. Introduction and conclusion are effectively related to the whole.

16-20 pts
Support/Reasoning

(a) Ideas
(b) Details

Not Meeting Expectations

-Shows minimal engagement with the topic, failing to recognize multiple dimensions/perspectives; lacking even basic observations
-Little to no evidence

0-5 pts
Approaching Expectations

-Details are too general, not interpreted, irrevelevant to thesis, or inappropriately repetitive
-Shows some engagement with the topic without elaboration; offers basic observations but rarely original insight

6-10 pts
Meeting Expectations

-Demonstrates engagement with the topic, recognizing multiple dimensions and/or perspectives; offers some insight
-Evidence accurate, well documented, and relevant, but not complete, well integrated, and/or appropriate for the purpose of the essay

11-15 pts
Exceeding Expectations

-Evidence is relevant, accurate, complete, well integrated, well documented , and appropriate for the purpose of the essay
-Demonstrates engagement with topic, recognizing multiple dimensions and/or perspectives with elaboration and depth; offers considerable insight

16-20 pts
Quality of Writing/Grammar

Not Meeting Expectations

-Major grammatical and/or writing errors that make the paper difficult to read and understand
-Multiple spelling errors and/or errors in puntuation or capitalization
-Does not flow and is very disjointed with no overall structure or transitions

0-5 pts
Approaching Expectations

-Does not include first-person language
-Correct word choice
-Some spelling errors and punctuation or capitalization errors
-Other multiple but minor grammatical errors
-Paper does not flow and jumps from topic to topic or sentence to sentence without connecting ideas

6-10 pts
Meeting Expectations

-Style mostly consistent and appropriate for formal writing
-Fairly effective word choice
-Very few spelling errors and punctuation or capitalization errors
-Meets most formal writing requirement
-Paper mostly flows but may have a couple awkward transitions

11-15 pts
Exceeding Expectations

-Sophisticated and precise word choice
-No errors in agreement or tense
-No punctuation or capitalization errors
-Writing flows well from sentence to sentence and section to section

16-20 pts
Formatting Requirements & APA Style

Following the general & APA formatting requirements

Not Meeting Expectations

-Missing multiple APA formatting requirements and/or not using APA format & structure
-Failed to cite sources due to incorrect citation

0-5 pts
Approaching Expectations

-Missing one or more of the APA formatting requirements
-Not all sources properly cited in both paper & reference list
-Multiple errors in citation format

6-10 pts
Meeting Expectations

-Minor errors in required APA sections, citations or other APA formatting
-All sources cited in both paper and bibliography

11-15 pts
Exceeding Expectations

-Follows APA formatting guidelines
-Includes running header
-Includes required APA paper sections (i.e. Title page, Abstract, Discussion, Reference list...)
-All sources properly cited in both paper and bibliography.

16-20 pts
Use of Sources/Documentation

Not Meeting Expectations

-Neglects important sources-Overuse of quotations or paraphrase to substitute writer's own ideas (possible uses source material without acknowledgement)

0-5 pts
Approaching Expectations

-Quotations & paraphrases may be too long and /or inconsistently referenced

6-10 pts
Meeting Expectations

-Uses sources to support extend, and inform, but not substitute writer's own development of idea.

11-15 pts
Exceeding Expectations

-Combines material from a varitey of sources, including peers, observation, scientific data, authoritative testimony
-Doesn't overuse quotes

16-20 pts
Company Introduction

Owners
Nature of Business
Statement of Financing Needed
Statement of Confidentiality of Report

Not Meeting Expectations

-Neglects all relevant information
-No statement of confidentiality
Approaching Expectations

-Presents some relevant information, but lacking portions of company introduction
Meeting Expectations

-States most relevant information regarding comapany, with minor portions left out
Exceeding Expectations

-Completely states all relevant information
Executive Summary

Background

Not Meeting Expectations
Approaching Expectations
Meeting Expectations
Exceeding Expectations
Industry Analysis

Outlook & Trends
Analysis of Competitors
Market Segmentation
Industry & Market Forecasts

Not Meeting Expectations
Approaching Expectations
Meeting Expectations
Exceeding Expectations
Description of Venture

Not Meeting Expectations
Approaching Expectations
Meeting Expectations
Exceeding Expectations
Operations Plan

Hours of operation

Not Meeting Expectations
Approaching Expectations
Meeting Expectations
Exceeding Expectations
Marketing Plan

Goals
4 P's

Not Meeting Expectations

-Missing all sections of marketing plan
-No product forecasts and controls
-No clear understanding of marketing plan
Approaching Expectations

-Not clearly defined goals,
-Missing some of the 4 P's
-Missing major sections of the marketing plan
Meeting Expectations

-Demonstrates goals, however, missing minor sections of the marketing plan
Exceeding Expectations

-Clearly defined goals
-4 P's of marketing
-Complete understanding of the marketing plan to include product forecasts and controls
Organizational Plan

Form of Ownership
Organizational structures/roles & responsibilities

Not Meeting Expectations
Approaching Expectations
Meeting Expectations
Exceeding Expectations
Assessment of Risk

SWOT
Contingency plans

Not Meeting Expectations

-Missing all aspects of SWOT analysis
-Lacking contingency plan, missing
Approaching Expectations

-Missing some aspects of SWOT analysis
-Partial contingency plan, however not clearly defined
Meeting Expectations

-Demonstrates most of SWOTanalysis
-Has mostly defined contingency plan, with minor details left out
Exceeding Expectations

-Demonstrates all aspects of SWOT analysis
-Clearly defined contingency plan
Financial Plan

Assumptions
Start-up costs
Pro-forma income statement
Cash flow projections
Pro-forma balance sheet
Break even analysis

Not Meeting Expectations

-Missing all aspects of financial plan
-No Break even analysis clearly shown with tables and figures
-Missing all detail of pro forma balance sheet and income statement, start-up costs
Approaching Expectations

-Demonstrates some aspects of financial plan
-Break even analysis not clearly shown with tables and figures
-Some detail of pro forma balance sheet and income statement, start-up costs, however, missing a lot of data
Meeting Expectations

-Demonstrates most aspects of financial plan
-Break even analysis clearly shown with tables and figures, minor mistakes
-Complete detail of pro forma balance sheet and income statement, start-up costs, however, missing some data
Exceeding Expectations

-Demonstrates all aspects of financial plan
-Break even analysis clearly shown with tables and figures
-Complete detail of pro forma balance sheet and income statement, start-up costs
Totals:

Not Meeting Expectations
Approaching Expectations
Meeting Expectations
Exceeding Expectations




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