iRubric: Business Plan Project Rubric

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Business Plan Project Rubric

Students develop a business plan for a business for a new technology device. Each student will be responsible for all portions of the comprehensive plan that covers everything, including setting goals and writing a mission statement, developing the marketing plan, etc. They will present to their peers as well as to 3 potential investors (Coppock, Jungers, Echols). The Presentation will 5-10 minutes in length.

Rubric Code: W5BA65

By jlocke

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: 9-12

General Math II Business Plan 100 %
	None 0 pts	Poor 70 pts	Fair 77 pts	Good 88 pts	Excellent 100 pts
Executive Summary 15 pts Convinces investor that Technology device is sound and has opportunity for success.	None	Poor Does not meet expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Company Description 15 pts Basic Description Vision & Mission Statement Business Objectives Location & Facilities	None	Poor Does not meet expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Industry Analysis 5 pts Analysis Identify Market Segments Competitive Analysis	None	Poor Does not meet expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Career 15 pts At least four technology based careers that can benefit from the new device	None	Poor Does not meet expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Operations 10 pts Organizational Structure how will this device operate.	None	Poor Does not meet expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Financials 5 pts Start-up Costs Estimated Sales & Profits	None	Poor Does not meet expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Plan Organization 10 pts Clear, concise with logical sequence of information. Correct grammar, punctuation and spelling	None	Poor Does not meet expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Creativity 15 pts Keeps the investors attention Helps make plan visually attractive to investor.	None	Poor Does not meet expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Appearance 5 pts Presenter is dressed appropriately for his or her presentation.	None	Poor Does not meet expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations