iRubric: Create a Shopping Bag Project rubric

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Create a Shopping Bag Project

Bag-Tag-Logo Project

Students create a shopping bag using fashion marketing concepts they have learned. .

Rubric Code: W58WB5

By Sandra01

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: 9-12

Bag Design
	Poor 15 pts	Fair 18 pts	Good 22 pts	Excellent 25 pts
Layout Design	Poor Unacceptable ~ student did not fully complete this section.	Fair Nearing Proficient ~ student put little effort into the layout design. Focal point does not catch the eye.	Good Proficient ~ somewhat easy to read and looks good. Focal point catches the eye & is memorable.	Excellent Advanced ~ Look is Easy to read & well done. Focal point catches the eye & is memorable. Also makes the logo immediately understandable.
Required Information	Poor Did not complete all required information	Fair completed most of the required information at a limited level	Good Completed all of the required information at a basic level	Excellent Completed all of the required information at an advanced level. Look is professional, creative and makes an impact.
Use of Font, layout & Color	Poor Did not complete the "look" of the logo. Non original content, styles were copied.	Fair Logo was put together but did not seem organized. Design was cut & paste	Good Student effectively uses color, font, & layout in a pleasing manner.	Excellent Student effectively uses color, font, & layout in a pleasing manner. Very impressive.
Coupon design & created
	Poor 15 pts	Fair 18 pts	Good 22 pts	Excellent 25 pts
Use of Promotional Incentive	Poor Did not complete the coupon/rebate.	Fair Coupon/rebate was put together but did not seem organized. It did not contain promotional incentive.	Good Student effectively uses coupon/rebate. It provides a promotional incentive that may cause repeat business from the customer.	Excellent Student effectively uses coupon/rebate. It provides a good promotional incentive that will more than likely cause repeat business from the customer.
Shopping Bag
	Poor 15 pts	Fair 18 pts	Good 22 pts	Excellent 25 pts
Layout Design of bag	Poor Unacceptable ~ student did not fully complete this section.	Fair Nearing Proficient ~ student put little effort into the layout design. Focal point does not catch the eye.	Good Proficient ~ somewhat easy to read and looks good. Focal point catches the eye & is memorable.	Excellent Advanced ~ Look is easy to read & well done. Focal point catches the eye & is very memorable.
Depiction of store	Poor Bag's design does not depict the image of the store.	Fair Bag's design somewhat depicts the image of the store.	Good Bag's design depicts the image of the store.	Excellent Bag's design does an excellent job of depicting the image of the store.