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iRubric: Ad Campaign- Identification of The Target Market rubric
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Ad Campaign- Identification of The Target Market
Rubric Code:
W543X8
By
mcarter4580
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
(none)
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Ad Campaign- ID of target market
Excellent
3 pts
Fair
1.5 pts
Poor
0 pts
Primary market Demographics
Excellent
Primary Market Demographics for target market of BOTH business AND for the campaign
Fair
Primary Market Demographics given for target market of business or for the campaign but not for both
Poor
Demographics not discussed for Primary market
Primary market Geographics
Excellent
Primary Market geographics given for target market of BOTH business AND for the campaign
Fair
Primary Market geographics given for target market of business or for the campaign but not for both
Poor
Geographics not discussed for primary market
Primary market Psychographics
Excellent
Primary market psychographics given for target market of BOTH business AND for the campaign
Fair
Primary market psychographics given for target market of business or for the campaign but not for both
Poor
Psychographics not discussed for secondary market
Secondary market Demographics
Excellent
Secondary Market Demographics for target market of BOTH business AND for the campaign
Fair
Secondary Market Demographics given for target market of business or for the campaign but not for both
Poor
Demographics not discussed for secondary market
Secondary market Geographics
Excellent
Secondary Market geographics given for target market of BOTH business AND for the campaign
Fair
Secondary Market geographics given for target market of business or for the campaign but not for both
Poor
Geographics not discussed for secondary market
Secondary market Psychographics
Excellent
Secondary market psychographics given for target market of BOTH business AND for the campaign
Fair
Secondary market psychographics given for target market of business or for the campaign but not for both
Poor
Psychographics not discussed for secondary market
Subjects:
Business
Types:
Project
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