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iRubric: Advertisement rubric

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Rubric Code: W23W624
Ready to use
Public Rubric
Subject: Social Sciences  
Type: (Other)  
Grade Levels: K-5, 6-8

Powered by iRubric Advertising Project
  Poor

(N/A)

Fair

(N/A)

Good

(N/A)

Excellent

(N/A)

Content

Poor

There were very little, if any, facts and/or opinions about the product.
Fair

There were very few convincing facts and opinions given to join your side of the war.
Good

There were a sufficient number of facts and opinions to support why people should your side of the war.
Excellent

There were a sufficient number of facts and opinions to support why people should your side of the war.
Audience Persuasion

Did the group use effective convincing and persuasive language to get audience to buy product.

Poor

-It was unclear who is the audience.
-Nothing about the advertisement was convincing or useful for getting people to buy the product.
Fair

-Your advertisement did not connect with the intended audience
-Very little of the advertisement was convincing or useful for getting people to buy the product.
Good

-It was clear who the audience was.
- Advertisement connected well with the audience and was convincing for getting people to buy the product.
Excellent

Great detail was included to persuade the targeted audience.
Creativity and presentation

Poor

The Advertisement shows little creativity or effectiveness and/or is not well
presented.
Fair

The Advertisement is somewhat creative
and effective and/or the presentation is
adequate.
Good

The Advertisement is creative and
effectively written and is presented well.
Excellent

The Advertisement is exceptionally creative with extra attention paid to detail.










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