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iRubric: Business Brochure rubric

iRubric: Business Brochure rubric

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Business Brochure 
Brochure
Below are the criteria for a well-planned and designed brochure. The program used is Adobe Canva.
Rubric Code: W2299BW
By chayjay
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Exam  
Grade Levels: 9-12

Powered by iRubric Brochure Design Rubric
  Exceeds Standard

Error-free, complete, and is exceptionally creative and innovative.

20 pts

Meets Standard

All elements are present and there are no glaring errors.

15 pts

Approaching Standard

All of the elements are present, but there are so many errors that they take away from the effectiveness.

10 pts

Below Standard

Missing or incomplete elements.

5 pts

Design Brief

Exceeds Standard

Clearly outlines the goal of the design project, what you are trying to communicate, the text and pictures needed, and all design specifications.
Meets Standard

Design brief is almost complete but some detail is missing.
Approaching Standard

Design brief is somewhat complete but would not be adequate as a design tool for a client or a designer.
Below Standard

Design brief is incomplete and gives the reader no indication of the project's goals and specifications.
Planning & Organization

Exceeds Standard

The layout sketches are carefully completed. Organization shows thoughtful or clever placement of subheadings and text. The team and company vision is cohesive and each draft is similar but different
Meets Standard

Titles, subheadings, and text all follow logical outline order.
Placement of titles, subheadings, and text is easy to follow.
Information is complete. The team and company vision is mostly cohesive and each draft is similar but different
Approaching Standard

Titles, subheadings, and text all follow a somewhat logical outline order.
Placement of titles, subheadings, and text make reading difficult.
Information is nearly complete. The team and company vision is somewhat cohesive and each draft is similar but somewhat different
Below Standard

There is no logical order or flow to information.
Titles, subheadings, or text are missing.
Incomplete information. The team and company vision is not cohesive and each draft is similar and/or no different
Instructions & Concepts

Exceeds Standard

All concepts and instructions are understood and clearly demonstrated. The student shows complete understanding and use of the elements and principles of design.
Meets Standard

Most concepts and instructions are understood and demonstrated. The student shows considerable understanding and use of the elements and principles of design.
Approaching Standard

Some concepts and instructions are understood and demonstrated. The student shows some understanding and use of the elements and principles of design.
Below Standard

Few concepts and instructions are understood and demonstrated. The student shows little understanding and use of the elements and principles of design.
Writing Style

Exceeds Standard

Sentences are short and to the point. Only necessary information is given. Powerful words are used. There are no grammar and/or spelling errors.
Meets Standard

There are very few errors.
Small errors do not prevent reader from enjoying and reading brochure.
Approaching Standard

There are several errors.
Errors are distracting and prevent reader from enjoying and reading brochure.
Below Standard

There are so many errors that the reader stops reading.
Photos & Graphics

Exceeds Standard

Includes excellent original photography that is interested and/or dramatic and shows evidence of the rules of proper composition. Graphics are of a proper resolution. Clever and professional design that compels reader to open brochure.
Meets Standard

Includes original photography and shows evidence of the rules of proper composition. Graphics are of a proper resolution. Design makes reader want to learn more.
Fonts, style, and design are appropriate and complement the topic.
Graphics draw reader's attention.
Approaching Standard

Photography shows slight evidence of photographic pitfalls such as mergers, complicated backgrounds, improper lighting, and head and/or facing room. Graphics may be of an inadequate resolution.
Design is adequate, but unexciting.
Fonts, style, and design are somewhat distracting.
Graphics are ill-placed or do not enhance reader's understanding of topic.
Below Standard

Photography shows significant evidence of photographic pitfalls such as mergers, complicated backgrounds, improper lighting, and head and/or facing room. Graphics have a clearly inadequate resolution. Dull design.
Fonts, style, and design are very distracting.
Graphics confuse the reader.



Keywords:
  • Brochure



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