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iRubric: Brochure rubric

iRubric: Brochure rubric

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Brochure 
Brochure
Below are the criteria for a well-planned and designed six-panel brochure. The program used is Adobe Photoshop.
Rubric Code: W2X378W
By MALewis
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Exam  
Grade Levels: 9-12

Powered by iRubric Brochure Design Rubric
  Exceeds Standard

Error-free, complete, and is exceptionally creative and innovative.

10 pts

Meets Standard

All elements are present and there are no glaring errors.

9 pts

Approaching Standard

All of the elements are present, but there are so many errors that they take away from the effectiveness.

7 pts

Below Standard

Missing or incomplete elements.

5 pts

Design Brief

Exceeds Standard

Clearly outlines the goal of the design project, what you are trying to communicate, the text and pictures needed, and all design specifications.
Meets Standard

Design brief is almost complete but some detail is missing.
Approaching Standard

Design brief is somewhat complete but would not be adequate as a design tool for a client or a designer.
Below Standard

Design brief is incomplete and gives the reader no indication of the project's goals and specifications.
Planning & Organization

Exceeds Standard

The layout sketches are carefully completed. Organization shows thoughtful or clever placement of subheadings and text.
Meets Standard

Titles, subheadings, and text all follow logical outline order.
Placement of titles, subheadings, and text is easy to follow.
Information is complete.
Approaching Standard

Titles, subheadings, and text all follow a somewhat logical outline order.
Placement of titles, subheadings, and text make reading difficult.
Information is nearly complete.
Below Standard

There is no logical order or flow to information.
Titles, subheadings, or text are missing.
Incomplete information.
Instructions & Concepts

Exceeds Standard

All concepts and instructions are understood and clearly demonstrated. The student shows complete understanding and use of the elements and principles of design.
Meets Standard

Most concepts and instructions are understood and demonstrated. The student shows considerable understanding and use of the elements and principles of design.
Approaching Standard

Some concepts and instructions are understood and demonstrated. The student shows some understanding and use of the elements and principles of design.
Below Standard

Few concepts and instructions are understood and demonstrated. The student shows little understanding and use of the elements and principles of design.
Brand Identity

Exceeds Standard

Is evident and consistent. An original vector-based logo has been designed and implemented.
Meets Standard

Is evident and somewhat consistent. An original raster-based logo has been designed and implemented.
Approaching Standard

Is somewhat evident and consistent. No logo has been designed and implemented.
Below Standard

Is not evident and/or consistent. No logo has been designed and implemented.
Writing Style

Exceeds Standard

Sentences are short and to the point. Only necessary information is given. Powerful words are used. There are no grammar and/or spelling errors.
Meets Standard

There are very few errors.
Small errors do not prevent reader from enjoying and reading brochure.
Approaching Standard

There are several errors.
Errors are distracting and prevent reader from enjoying and reading brochure.
Below Standard

There are so many errors that the reader stops reading.
Front (Title Page)

Exceeds Standard

Contains all required elements but are presented in a careful, clever, and powerful way. Includes the name of the company/product/service and contains a photo and/or graphics and other pertinent information.
Meets Standard

Contains:
Title
Graphic or Image
Author's OR Organization's Name
Contact information (address, phone, website URL)
Approaching Standard

Contains most of required elements or Graphic does not quite make sense.
Several errors in contact information.
Below Standard

Contains little or none of the required elements.
Photos & Graphics

Exceeds Standard

Includes excellent original photography that is interested and/or dramatic and shows evidence of the rules of proper composition. Graphics are of a proper resolution.
Meets Standard

Includes original photography and shows evidence of the rules of proper composition. Graphics are of a proper resolution.
Approaching Standard

Photography shows slight evidence of photographic pitfalls such as mergers, complicated backgrounds, improper lighting, and head and/or facing room. Graphics may be of an inadequate resolution.
Below Standard

Photography shows significant evidence of photographic pitfalls such as mergers, complicated backgrounds, improper lighting, and head and/or facing room. Graphics have a clearly inadequate resolution.
Software Expertise

Exceeds Standard

Shows outstanding craftmanship with clear attention to control, selection, and experimentation of the assigned medium.
Meets Standard

Shows good craftsmanship and obvious competence working in the assigned medium.
Approaching Standard

Shows marginal craftsmanship with some competence working in the assigned mediu.
Below Standard

Shows little thought, craftsmanship, and competence when working in the assigned medium
Visual Appeal

Exceeds Standard

Clever and professional design that compels reader to open brochure.
Meets Standard

Design makes reader want to learn more.
Fonts, style, and design are appropriate and complement the topic.
Graphics draw reader's attention.
Approaching Standard

Design is adequate, but unexciting.
Fonts, style, and design are somewhat distracting.
Graphics are ill-placed or do not enhance reader's understanding of topic.
Below Standard

Dull design.
Fonts, style, and design are very distracting.
Graphics confuse the reader.
Creativity & Originality

Exceeds Standard

Demonstrates original personal expression and outstanding problem solving skills.
Meets Standard

Demonstrates some personal expression and logical problem solving skills.
Approaching Standard

Demonstrates little personal expression.
Below Standard

Lacks evidence of personal expression.



Keywords:
  • Brochure



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